Our personality styles affect all areas of our lives. Communication Skills Magic, helps the reader easility identify the four personality styles - including one's own personality style - and communicate most effectively with each style; prevent or manage conflict with each style, motivate effectively each style; and much more. Self-knowledge, of course, goes beyond communication - the book also helps the reader understand the strengths and weaknesses of each style and gives concrete tips for each style on how to become more productive.