Community-Oriented Marketing
Autor Ian Bryanen Limba Engleză Paperback
Ian Bryan teaches city-based professionals how to break free from the expensive, unpredictable and insensitive marketing ecosystem which dominates business today. "Community-Oriented Marketing" is what Bryan calls "enlightened business development" because it branches out and empowers everyone involved. Rather than bombarding the population with advertisements, community-oriented marketers roll up their sleeves and get involved. They establish their brand by making values-based introductions and focusing on attraction rather than promotion. The result? A brilliant, profitable, socially responsible method of business development that generates outstanding results at one quarter the cost of traditional marketing.
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Livrare economică 21 februarie-07 martie
Specificații
ISBN-10: 0595308813
Pagini: 150
Dimensiuni: 152 x 229 x 9 mm
Greutate: 0.23 kg
Editura: iUniverse