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Compassion, Inc. – How Corporate America Blurs the Line between What We Buy, Who We Are, and Those We Help

Autor Mara Einstein
en Limba Engleză Hardback – 26 mar 2012
Outlines how cause-related marketing desensitizes the public by putting a pleasant face on complex problems. This title takes us through the ways in which large sums of consumer dollars go into corporate coffers rather than helping the less fortunate. It discusses companies that truly make the world a better place, and those that just pretend to.
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Specificații

ISBN-13: 9780520266520
ISBN-10: 0520266528
Pagini: 242
Dimensiuni: 163 x 226 x 20 mm
Greutate: 0.46 kg
Editura: University of California Press