Why do all Realtors seem to advertise and market themselves using the same methods? How can we expect different or better results if we're all doing exactly the same thing? How often are you running out the door to show homes only to find the clients don't qualify or they're not serious? This book teaches a complete paradigm shift for the Realtor. You'll discover methods of building steady streams of clients by repositioning your personal real estate business to be different than the competition. You'll be the expert and buyers will want to work with you and be willing to work on your schedule when you understand how to use techniques such as compelling offers, free information, unique selling propositions, and special mortgage programs. You'll also learn "Sticky" website design, properly using social media platforms and techniques for syndication of your listings. Finally, Compelling Buyers to Call leads a Realtor through the process of handling an incoming buyer lead through the ultimate buyer presentation, creating solid follow-up systems, and convincing the buyer to give you referrals before they even close on their home.