Competing with IT: Leading a Digital Business: MBA Series
Autor Colin Ashursten Limba Engleză Paperback – 25 mar 2015
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Specificații
ISBN-13: 9781137269973
ISBN-10: 1137269979
Pagini: 420
Ilustrații: 98 b/w tables, 57 figures
Dimensiuni: 156 x 234 x 23 mm
Greutate: 0.64 kg
Ediția:2015
Editura: Bloomsbury Publishing
Colecția Red Globe Press
Seria MBA Series
Locul publicării:London, United Kingdom
ISBN-10: 1137269979
Pagini: 420
Ilustrații: 98 b/w tables, 57 figures
Dimensiuni: 156 x 234 x 23 mm
Greutate: 0.64 kg
Ediția:2015
Editura: Bloomsbury Publishing
Colecția Red Globe Press
Seria MBA Series
Locul publicării:London, United Kingdom
Caracteristici
Provides a strategic, benefits realising approach that is popular with MBAs
Notă biografică
Colin Ashurst is a Senior Lecturer at Newcastle University Business School, UK. He has extensive experience as an IT manager and consultant.
Cuprins
1. Foundations for a New Perspective 2. A Benefits Framework for Planning Projects Exploring Opportunities 3. Establishing the Vision Developing the Benefits Realization Plan 4. Building Momentum Delivering the Benefits 5. Assessing the Benefits Evaluation 6. Making the Most of Investments in IT 7. Digging Deeper into the Issues of Design and Change 8. Strategy Creating Value and Building Competitive Advantage 9. Managing the IT Portfolio 10. Taking an Architecture Perspective 11. Digital Business 12. Implications for the CIO And IT Function 13. Enabling Business Innovation 14. Building the IT Capability of the Organization.