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Competing with IT: Leading a Digital Business: MBA Series

Autor Colin Ashurst
en Limba Engleză Paperback – 25 mar 2015
Competing with IT takes a strategic approach to managing the realization of benefits from IT. With a benefits-led approach it emphasizes IT as an enabler of business innovation and a means to create value for customers, employees and other stakeholders, which as a result create value for the organization and deliver competitive advantage.Designed specifically for the needs of MBA students, this succinct introductory text provides insight into key principles and offers guidance on how to succeed in practice by building a leadership 'toolkit' for the strategic management of projects and the overall IT portfolio. Underpinned by sound academic theory and linked to best practice it is the ideal MBA course text.- Allows students to apply their knowledge and explore real-world issues through case studies and examples- Brings together benefits-led and agile approaches to projects in an innovative framework- Combines extensive practical experience with the latest academic thinking and research
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Specificații

ISBN-13: 9781137269973
ISBN-10: 1137269979
Pagini: 420
Ilustrații: 98 b/w tables, 57 figures
Dimensiuni: 156 x 234 x 23 mm
Greutate: 0.64 kg
Ediția:2015
Editura: Bloomsbury Publishing
Colecția Red Globe Press
Seria MBA Series

Locul publicării:London, United Kingdom

Caracteristici

Provides a strategic, benefits realising approach that is popular with MBAs

Notă biografică

Colin Ashurst is a Senior Lecturer at Newcastle University Business School, UK. He has extensive experience as an IT manager and consultant.

Cuprins

1. Foundations for a New Perspective 2. A Benefits Framework for Planning Projects Exploring Opportunities 3. Establishing the Vision Developing the Benefits Realization Plan 4. Building Momentum Delivering the Benefits 5. Assessing the Benefits Evaluation 6. Making the Most of Investments in IT 7. Digging Deeper into the Issues of Design and Change 8. Strategy Creating Value and Building Competitive Advantage 9. Managing the IT Portfolio 10. Taking an Architecture Perspective 11. Digital Business 12. Implications for the CIO And IT Function 13. Enabling Business Innovation 14. Building the IT Capability of the Organization.