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Competitive Intelligence and Senior Management de J.H.A.M. Rodenberg

Competitive Intelligence and Senior Management

Autor J.H.A.M. Rodenberg
en Limba Engleză Hardback – iul 2008
In the fast-paced world of international business, competitive intelligence is necessary for the daily survival of small firms and national economies alike. In Competitive Intelligence and Senior Management, veteran consultant Joseph H. A. M. Rodenberg argues that business leaders should devote more of their time and attention to seeking out and interpreting information about competitors. This instructive volume offers tools that will help senior managers to increase their firms’ competitiveness, carry out successful mergers and acquisitions, and avoid surprise attacks from corporate raiders and private equity firms.
 
 
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Specificații

ISBN-13: 9789059721920
ISBN-10: 9059721926
Pagini: 284
Ilustrații: 130 diagrams
Dimensiuni: 165 x 244 x 33 mm
Greutate: 0.68 kg
Editura: Eburon Academic Publishers
Colecția Eburon Academic Publishers

Notă biografică

J. H. A. M. Rodenberg is the founder of Rodenberg Tillman & Associates, an international consultancy firm focusing on intelligence, strategic marketing, and management solutions.
 
 

Cuprins

Acknowledgements
 
Part I
Aspects of Competitive Intelligence
 
Preface
I. The best solution to where to place the office of competitive intelligence is on a par with functions that report directly to the Board
II. Historical overview of competitive intelligence
III. Introduction to the competitiveness of nations
1. The competitiveness of Europe
2. The competitiveness of China
3. The competitiveness of the USA
4. The other new competitors of BRIC: Brazil, Russia, India
5. How to increase the competitiveness of nations?
6. The key to the competitiveness of nations and companies: competitive intelligence
7. Competitiveness by protectionism
8. Mergers and acquisitions
9. Private equity firms
IV. Innovation as the key to success
V. Enterprise intelligence, creating the intelligent and alert organisation
VI. The “Fourth Economy”
VII. Competitive intelligence cases at public events
VIII. How much longer will management let the organisation struggle with data and information?
IX. Research into Competitive intelligence
X. Intelligence lessons from the military
 
Part II
Establishing a Competitive Intelligence Capability
 
I. Introduction
II. The key elements in competitive intelligence
1. KITS: Key Intelligence Topics
2. Information and information sources
3. Information audit
4. Strategic audit
5. Strategy as active waiting
6. Why competitive intelligence may fail
7. Competitive intelligence as driver for innovation
8. Trade show intelligence
9. Strategy and intelligence
10. Strategic intelligence
11. Competitive intelligence and organizational skills
12. Scenario planning
13. Strategy under uncertainty
14. Customer intelligence
15. Competitive intelligence and scanning the competitive periphery
16. The scope of competitive intelligence in the organisation
17. Strategic war mapping
18. Analysis tools
 
Part III
Epilogue
 
Epilogue