Competitive Intelligence and the Sales Force
Autor Joel Le Bonen Limba Engleză Paperback – 16 noi 2013
This book aims to assist sales and marketing managers face such challenges while providing them with answers to the following key questions:
- How can a firm transform information into intelligence?
- What kind of information should be collected in the field?
- How can a firm manage and distill market-based intelligence across its functions and maintain a market orientation strategy?
- What is the best method to enhance and sustain the sales force’s commitment to the firm’s competitive intelligence system?
- Which methods might improve salespeople’s competitive intelligence acquisition techniques and exploitation capabilities?
- How should firms approach ethical questions surrounding competitive intelligence activities?
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Specificații
ISBN-13: 9781606496169
ISBN-10: 1606496166
Pagini: 150
Dimensiuni: 155 x 230 x 10 mm
Greutate: 0.22 kg
Editura: McGraw Hill Education
Colecția Business Expert Press
Locul publicării:United Kingdom
ISBN-10: 1606496166
Pagini: 150
Dimensiuni: 155 x 230 x 10 mm
Greutate: 0.22 kg
Editura: McGraw Hill Education
Colecția Business Expert Press
Locul publicării:United Kingdom