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Competitive Strategies in the Pharmaceutical Industry de Robert B. Helms

Competitive Strategies in the Pharmaceutical Industry

Editat de Robert B. Helms
en Limba Engleză Hardback – 31 mai 1996
Explores the pricing of pharmaceutical products in domestic and international markets; forces affecting competition in world markets; how competition affects risks to research and development; and the ways in which cost-effective research and information are used to promote pharmaceuticals.
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Specificații

ISBN-13: 9780844738826
ISBN-10: 0844738824
Pagini: 400
Dimensiuni: 165 x 235 x 32 mm
Greutate: 0.79 kg
Editura: American Enterprise Institute Press

Textul de pe ultima copertă

The growth of government programs and managed care has altered how pharmaceuticals are marketed and sold in the United States. Such change has shortened the expected revenue stream from most products - even though new technologies have increased both the cost and the medical attractiveness of those products. Managers of government and private health care programs are looking for new ways to reduce the cost of drug benefits, while company R&D managers are seeking ways to speed the regulatory process and develop new markets to cover the increasing cost of research. This volume examines various aspects of the continuing policy dispute and offers several views on the future of the pharmaceutical industry.