Competitive Strategy Analysis For Agricultural Marketing Cooperatives
Autor Ronald W Cotterillen Limba Engleză Hardback – 17 iun 2019
Preț: 762.64 lei
Preț vechi: 1029.04 lei
-26% Nou
Puncte Express: 1144
Preț estimativ în valută:
145.93€ • 154.11$ • 121.44£
145.93€ • 154.11$ • 121.44£
Carte tipărită la comandă
Livrare economică 11-25 ianuarie 25
Preluare comenzi: 021 569.72.76
Specificații
ISBN-13: 9780367009113
ISBN-10: 0367009110
Pagini: 246
Dimensiuni: 152 x 229 mm
Greutate: 0.61 kg
Ediția:1
Editura: CRC Press
Colecția CRC Press
ISBN-10: 0367009110
Pagini: 246
Dimensiuni: 152 x 229 mm
Greutate: 0.61 kg
Ediția:1
Editura: CRC Press
Colecția CRC Press
Cuprins
Part One: Strategic Planning: A Business Perspective 1. Strategic Planning in Agricultural Cooperatives: Riceland Foods, Inc. 2. Reconfigutation of the Cooperative Federee de Quebec for New Strategic Directions Part Two: Strategic Marketing: Integration and Differentiation 3. Market Incentives for Cooperative Forward Integration into Processing Activities 4. Advertising Strategies by Agricultural Cooperatives in Branded Food Products, 1967 and 1987 5. Market Strategies in Branded Dairy Product Markets 6. Vertical Quality Control Systems: A Potential Marketing Advantage for Cooperatives Part Three: Strategic Alliances: Cooperative Marketing Agencies in Common 7. Cooperatives and Marketing Agencies in Common 8. The Dairy Marketing Initiative of Upper Midwestern Cooperatives 9. A Board Chairman's View of Requirements for Successful Common Marketing Agencies 10. Cooperative Market Power and Antitrust with Application to California Information-Sharing Cooperatives
Descriere
This book explores the evolution of agricultural marketing cooperatives within the framework of competitive strategy analysis. It also explores issues of horizontal and vertical integration and product differentiation by discussing new strategic directions that cooperatives might pursue.