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Competitive Strategy For Dummies

Autor R Pettinger
en Limba Engleză Paperback – apr 2009
Fundamental to management thinking and economic theory, Competitive Strategy offers a framework for understanding the underlying forces of competition in industry and business. This book explains the ideas, theories and principles of Competitive Strategy in simple, straightforward terms.
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Specificații

ISBN-13: 9780470779309
ISBN-10: 0470779306
Pagini: 392
Dimensiuni: 192 x 236 x 34 mm
Greutate: 0.7 kg
Ediția:New.
Editura: Wiley
Locul publicării:Chichester, United Kingdom

Public țintă

Primary market
  • Business managers and owners looking for a straightforward guide to the fundamentals of competitive theory.
  • Business/MBA students and course lecturers, from A–levels to undergraduate.