Dr. Berhanu Arsse presents thorough research and careful consideration on proven methods of effective Christian evangelism to Muslims in the United States. This is a rich resource for any Christian who has not been able to find the right techniques for reaching those that come from or are in a religion and culture so distinct from their own. This book feels as though it is the forerunner of a new class of thought that will reshape the current of the Gospel from how it is currently spread.Interesting and unique subject matter - the researched topic is far from ubiquitous in bookstores, which well set it apart from other religious non-fiction. It is also intriguing to consider that so much thought and purposefulness has been dedicated to evangelizing amongst Muslims when many probably (and some perhaps without realizing it) feel that the religion and culture are so strong it cannot be penetrated. Due to its genesis from research, the book is extremely well organized and meticulously documented. The value of paying for this book will be completely obvious to any person who would be interested to learn the information contained within. It is of a very high caliber and will be regarded as such due to the author's diligence and hard work in presenting this book.It is excellent that the author explains how evangelism and social transformation became separated and why they belong together. This is central to Christians fully emulating the Christ they claim and is not nearly discussed as much as should be.Dr. Berhanu Arsse is a founder and Executive Director of Caris International. A certified teacher, he holds undergraduate degree from Ethiopia, M.A. in cross cultural Ministry from Dallas Theological Seminary in Dallas, TX, and earned Ph.D. in Missiology from Concordia Theological Seminary in Fort Wayne, IN. Dr. Arsse speaks in Universities, mission seminars and conferences. He is now a pastor, and coordinates multi-nation evangelistic outreach. Dr. Arsse, his wife Ayantu, and their son Kayo live in Columbus, OH.