Confessions of an Advertising Man
Autor David Ogilvyen Limba Engleză Paperback – sep 2011
Confessions of an Advertising Man is the distillation of all the successful Ogilvy concepts, tactics and techniques that made this book an international bestseller. Regarded as the father of modern advertising, David Ogilvy created some of the most memorable advertising campaigns that set the standard for others to follow. Anyone aspiring to be a good manager in any kind of business should read this.
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Specificații
ISBN-10: 190491537X
Pagini: 194
Dimensiuni: 153 x 234 x 18 mm
Greutate: 0.25 kg
Ediția:REV
Editura: Southbank Publishing
Colecția Southbank Publishing
Locul publicării:Harpenden, United Kingdom
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Descriere
Confessions of an Advertising Man is the distillation of all the successful Ogilvy concepts, tactics and techniques that made this book an international bestseller. Regarded as the father of modern advertising, David Ogilvy created some of the most memorable advertising campaigns that set the standard for others to follow. Anyone aspiring to be a good manager in any kind of business should read this.