Confessions of an Event Planner: Case Studies from the Real World of Events––How to Handle the Unexpected and How to Be a Master of Discretion
Autor Judy Allenen Limba Engleză Hardback – 28 feb 2011
Each chapter is set in a unique location, with a cast of characters, and a host of challenges and problems to overcome--from the boardroom to the resort guest bedrooms. Readers learn what they can come up against, how to problem solve creatively on the fly, get ideas for staging spectacular events, and see the principles of event planning in action. The scenario in each chapter is introduced by an outline of what will be covered in the chapter, and each chapter concludes with a series of review questions to explore key issues and stimulate reflection or discussion for individuals or groups. Ideal as a companion to Judy Allen's six other event planning books, as a textbook in event planning courses, or as a professional training tool Confessions of an Event Planner prepares planners for what they can expect once they start working in the world of corporate and social event planning, and will help decision-makers set company policies, procedures and protocol and promote discussion about codes of conduct in the office and offsite.
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Specificații
ISBN-13: 9780470160183
ISBN-10: 0470160187
Pagini: 288
Dimensiuni: 163 x 236 x 25 mm
Greutate: 0.57 kg
Editura: Wiley
Locul publicării:Hoboken, Canada
ISBN-10: 0470160187
Pagini: 288
Dimensiuni: 163 x 236 x 25 mm
Greutate: 0.57 kg
Editura: Wiley
Locul publicării:Hoboken, Canada
Public țintă
Event planners: corporate, consultants, not–for–profit, fundraising Students of event planningMeeting planners
Professionals in the hospitality and entertainment industries
Marketing and Corporate Communications professionals
Public relations firms and incentive houses
Industry associations (e.g., Meeting Planners International, Society of Government Meeting Professionals, Society of Incentive and Travel Executives)