What we are talking about is understanding the risk of change. Why is it so important that we know about and understand change? We humans, and there are no exceptions, are constantly involved in change. Change never stops. It is always constantly going on in us and around us. The truly successful men and women of the world have a good understanding of change and how you can manipulate change to your advantage. You cannot stop it, but you can control most change.
Are you in a personal or business rut? In a rut, you have no control where that rut will take you. You have lost your freedom to act. To not change is to lose control of your future. To be in a rut is losing your freedom to control your life, business or both. Laurence J. Peter states that "A rut is a grave with the ends knocked out." He is talking about life without understanding the importance of the affects that change has on all humans.

Mark Twain put it his way "Twenty years from now you will be more disappointed by the things you didn't do than by the ones you did do. So, throw off the bowlines. Sail away from the safe harbor." Many good people refuse to accept the risk and uncertainty that change always brings with it. They stay in a self-imposed rut. They force themselves to live in a stagnant prison of their own making. They have part of it right. There can be some security in a prison. I would name that prison Opportunity Lost. When it comes to change we really only have two choices. One is to embrace change with gusto. The second is to stay in a rut by refusing to admit that all change is constant, live in denial and because they made a bad choice end up losing their freedom to act. The solution is to simply agree to devote time and effort to understanding change and how it makes us feel.
Someone said, "Life isn't about how to survive the storm, but how to dance in the rain". I believe the happiest and most successful people do not necessarily have the best of everything; they just make the best of everything they have. Choose Change. It is the path to true happiness and business success.
You and I are always undergoing continuous change intended or not. The exciting truth is the more we know about change, both positive and negative change, the more we can profit from change. If you want a more enjoyable and profitable personal and business life, you must have a solid understanding of what change is and how it makes us and the people we deal with feel. In other words, understanding change and how it makes all people feel will put you in a winning position in your life and your business.