The conservation of biological diversity ultimately depends on people's knowledge and actions. This book presents the theory and practice for creating effective education and outreach programmes for conservation. Jacobson, McDuff, and Monroe describe an exciting array of techniques for enhancing school resources, marketing environmental messages, using mass media, developing partnerships for conservation, and designing on-site programmes for natural areas andcommunity centres. Vivid case studies from around the world illustrate techniques and describe planning, implementation, and evaluation procedures, enabling readers to implement their own new ideas effectively.