Constructing Survey Data: An Interactional Approach
Autor Giampietro Gobo, Sergio Maucerien Limba Engleză Paperback – 21 apr 2014
The following key areas are explored in detail:
- An historical overview of survey research
- The process of preparing the survey and designing data collection
- The methods of detecting bias and improving data quality
- The strategies for combining quantitative and qualitative approaches
- The survey within global and local contexts
Giampietro Gobo, Ph.D., is Professor of Methodology of Social Research and Evaluation Methods at the Department of Social and Political Studies - University of Milan. He has published over fifty articles in the areas of qualitative and quantitative methods. His books include Doing Ethnography (Sage 2008) and Qualitative Research Practice (Sage 2004, co-edited with C. Seale, J.F. Gubrium and D. Silverman). He is currently engaged in projects in the area of workplace studies.
Sergio Mauceri, Ph.D., is Lecturer in Methodology of Social Sciences and teaches Quantitative and Qualitative Strategies of Social Research at the Department of Communication and Social Research - University of Rome ‘La Sapienza’. He has published several books and articles on data quality in survey research, mixed strategies, ethnic prejudice, multicultural cohabitation, delay in the transition to adulthood, worker well-being in call centres and homophobia.
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Specificații
ISBN-13: 9781849201773
ISBN-10: 1849201773
Pagini: 392
Dimensiuni: 170 x 242 x 21 mm
Greutate: 0.66 kg
Ediția:First Edition
Editura: SAGE Publications
Colecția Sage Publications Ltd
Locul publicării:London, United Kingdom
ISBN-10: 1849201773
Pagini: 392
Dimensiuni: 170 x 242 x 21 mm
Greutate: 0.66 kg
Ediția:First Edition
Editura: SAGE Publications
Colecția Sage Publications Ltd
Locul publicării:London, United Kingdom
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Recenzii
In this (very) well-written book, the authors make a persuasive case for reuniting surveys and interviews; those methods have come to be the paradigm examples of the differences between quantitative and qualitative methods, but Gobo and Mauceri demonstrate that they could be natural allies in a mixed-method approach. Rather than continue with the current uneasy division of labor between survey and interview research, the authors propose reintegrating them in a synthesis that has deep historical roots and promises more profound and nuanced interpretations.
This insightful and innovative book will be of interest to survey researchers and qualitative researchers alike. I will be recommending that colleagues teaching survey methods, and our survey researchers, use Gobo and Mauceri’s new book, along with those of us teaching field methods. We still teach our Masters programme with quantitative and qualitative methods in separate ‘boxes’, and Gobo and Mauceri’s book shows the very necessary bridge between quantitative and qualitative methods. As such, it also contributes to the development of integrative mixed methods research.
This book is an outstanding contribution to the literature on survey methodology, and one that uniquely incorporates the most thoroughgoing understanding of how interaction works in relation to obtaining quality survey data. It is a remarkable achievement and belongs on the desk of anyone interested in survey methodology and in doing and using survey research more generally.
Constructing Survey Data is an ambitious, detailed, carefully pursued clarification of the history and current use of survey research by re-discovering an older, broader sense of “survey research,” a perspective the authors call an “interactional survey approach” consistent with John Dewey’s pragmatist perspective. The authors have created a comprehensive overview summarizing a huge literature and an equally comprehensive examination of the heart of contemporary social science research, a perspective that dominates contemporary studies favouring fixed-choice choices and digital outcomes.
It is an intriguing and exceptionally well argued thesis whereby Gobo and Mauceri open up the possibilities of reimagining the survey within a new qualitative framework, as well as a different cultural setting. Following on from this, I think we need to be much more proactive in using such intelligence to take a stance against the overwhelming plethora of “surveys” by which we are supposed to be measured. While this was not its goal, for me this book is a timely reminder of what happens when you pay peanuts for your survey design tool.
Giampietro Gobo and Sergio Mauceri have dedicated themselves to 'the new generation of social scientists', and they contribute to contemporary sociological methodology by expanding the borders not only of understanding but also implementing this in the 21st century.
The chapters are well-written, well-presented, and contain very entertaining examples – some of which made me laugh out loud – of the issues, problems, and different operational uses of survey research across countries, cultures, and languages. It has excellent practical advice for questionnaire and interview design, and a great range of further reading suggestions at the end of each chapter. The book therefore makes an invaluable teaching aid for discussing survey research, particularly in a classroom setting where some of the questions it raised for me could be debated and discussed further, and perhaps for pointing out that qualitative methods can sometimes offer alternative options to the problems with survey data that the authors raise.
The book has the potential to provoke important debates among researchers and in a wide range of survey methodology circles...it can also be a valuable teaching resource, particularly when covering questionnaire design, interviewing and mixed methods...(with) a considerable amount of academic material covered and referenced.
Gabor and Mauceri have produced a very valuable book, one that at the very least challenges us to reconsider how well current practices align with our data needs. As methodologists themselves, their understanding of actual practices and how they evolved leads to a wealth of insights applicable to questionnaire design and data collection...their constructive and insightful observations will be of great help to current practitioners.
This insightful and innovative book will be of interest to survey researchers and qualitative researchers alike. I will be recommending that colleagues teaching survey methods, and our survey researchers, use Gobo and Mauceri’s new book, along with those of us teaching field methods. We still teach our Masters programme with quantitative and qualitative methods in separate ‘boxes’, and Gobo and Mauceri’s book shows the very necessary bridge between quantitative and qualitative methods. As such, it also contributes to the development of integrative mixed methods research.
This book is an outstanding contribution to the literature on survey methodology, and one that uniquely incorporates the most thoroughgoing understanding of how interaction works in relation to obtaining quality survey data. It is a remarkable achievement and belongs on the desk of anyone interested in survey methodology and in doing and using survey research more generally.
Constructing Survey Data is an ambitious, detailed, carefully pursued clarification of the history and current use of survey research by re-discovering an older, broader sense of “survey research,” a perspective the authors call an “interactional survey approach” consistent with John Dewey’s pragmatist perspective. The authors have created a comprehensive overview summarizing a huge literature and an equally comprehensive examination of the heart of contemporary social science research, a perspective that dominates contemporary studies favouring fixed-choice choices and digital outcomes.
It is an intriguing and exceptionally well argued thesis whereby Gobo and Mauceri open up the possibilities of reimagining the survey within a new qualitative framework, as well as a different cultural setting. Following on from this, I think we need to be much more proactive in using such intelligence to take a stance against the overwhelming plethora of “surveys” by which we are supposed to be measured. While this was not its goal, for me this book is a timely reminder of what happens when you pay peanuts for your survey design tool.
Giampietro Gobo and Sergio Mauceri have dedicated themselves to 'the new generation of social scientists', and they contribute to contemporary sociological methodology by expanding the borders not only of understanding but also implementing this in the 21st century.
The chapters are well-written, well-presented, and contain very entertaining examples – some of which made me laugh out loud – of the issues, problems, and different operational uses of survey research across countries, cultures, and languages. It has excellent practical advice for questionnaire and interview design, and a great range of further reading suggestions at the end of each chapter. The book therefore makes an invaluable teaching aid for discussing survey research, particularly in a classroom setting where some of the questions it raised for me could be debated and discussed further, and perhaps for pointing out that qualitative methods can sometimes offer alternative options to the problems with survey data that the authors raise.
The book has the potential to provoke important debates among researchers and in a wide range of survey methodology circles...it can also be a valuable teaching resource, particularly when covering questionnaire design, interviewing and mixed methods...(with) a considerable amount of academic material covered and referenced.
Gabor and Mauceri have produced a very valuable book, one that at the very least challenges us to reconsider how well current practices align with our data needs. As methodologists themselves, their understanding of actual practices and how they evolved leads to a wealth of insights applicable to questionnaire design and data collection...their constructive and insightful observations will be of great help to current practitioners.
Cuprins
Introduction: Rescuing the survey
PART ONE: THE CONTEXT
Surveying the Survey: Back to the Past
The Making of the 'Survey Society': The 19th Century
The Common Roots of the Survey and In-depth Interview
The Pioneers: 1880 - 1935
Technical Improvements and the Abandonment of Mixed Methods
The Idea of Standardizing the Survey Interview
The Split between Quantitative and Qualitative Methods
The Explosion and Institutionalization of Surveys
Technical Modifications toward a Standardized Interview
The Decline of the Concern for Data Collection
The Globalization of the Survey Culture Model
Concluding Remarks
Back to the 'Golden Age': Towards a Multilevel Integrated Survey Approach
What is Survey Research?
From the Standard to the Multlievel and Integrated Survey Approach
Concluding Remarks
PART TWO: FROM QUESTIONS TO ANSWERS
The Answering Process
What Lies Behind the Datum?
The Co-construction of Survey Data
The 'Cognitive Turn' and the CASM Movement
Inference Procedures
Situation Awareness
The Limits of the 'Cognitive Turn' and Social Information Processing (SIP)
From Cognition to Interaction: The Pragmatic Turn
The Logic of Conversation
Concluding Remarks
Asking and Questioning
Attributing Meanings to Questions
Evaluation: The Heuristics of Judgement
An Alternative Typology: Cognitive Tasks and Response Alternatives
Concluding Remarks
Answers: Cognitive Processes
Open-ended or Closed-ended? Facing the Dilemma
Scalar Answers
The Influence of the Response Alternatives
The Pragmatics of Response Alternatives
Response Alternatives and Linguistic Communities
Researchers versus Interviewees? Towards a Reconciliation of Separate Worlds
Concluding Remarks
Communicative Processes
Psychological States of Interaction
Social Conventions
Answers and Interviewees' Demographic Characteristics
The Setting
Concluding Remarks
The Living Questionnaire: The Survey at Work
The Initial Contact with Interviewees
The Nonresponse Phenomenon
The Sociology and Psychology of Nonresponse
The Questionnaire in Action
Incongruences in the Answers
Concluding Remarks
PART THREE: CONSTRUCTING ANSWER COMPARABILITY
From Standardization of Stimuli to Standardization of Meanings: The Interactional Survey Approach
The Behaviourism-based SSA: The Standardization of Stimuli
The Interactional Survey Approach: Standardizing Meanings
Bridging the Gap between Questionnaire (Researcher) and Interviewee: Empowering the Interviewer
Standardizing the Meaning of Response Alternatives Too
Concluding Remarks
Training for the Interactional Survey Approach
Motivating the Interviewee by Following the Norms of Conversation
The Interviewer's Hermeneutic Role
The Specific Hermeneutic Competence of Interviewers
Evaluation of Interviewer Performance
Concluding Remarks
PART FOUR: DESIGNING DATA QUALITY THROUGH MIXED STRATEGIES
Re-conceptualizing Data Quality
What is Data Quality?
Dimensions of Data Quality
From Data Quality to Survey Quality
Concluding Remarks
Mixed Survey Strategies: Quality in the Quantity
What is Mixed Methods Research?
Mixed Strategies: The Proportion of Quality and Quantity in a Research Design
The Integrative Role of Qualitative Procedures in the Survey: A Typology
The Pilot Study: Orientation of the Data Construction Process
Concluding Remarks
Pretesting Strategies: Assessing Data Quality in Advance
Aims of Pretesting
Pretesting Strategies based on Manifest Evidence
Qualitative Strategies: Inside the Black Box to Discover the Hidden Biases
Concluding Remarks
Deviant Case Analysis: Improving Data Quality
The Limitations of Monitoring Techniques within the Data Matrix
Deviant Case Analysis (DCA): The Exception that Refines the Rule
The Functions of Deviant Case Analysis
Exploring Deviant Cases: Some Techniques
Concluding Remarks
PART FIVE: ENVISIONING THE FUTURE
Glocalizing the Survey
Towards Multicultural Methodology
The Global Survey and its Discontents: The Limits of Current Survey Methodology
An Individualist Social Philosophy
Western Tacit Knowledge Embedded in the Survey Model
Lessons Learned from Cross-Cultural Surveys
De-colonizing the Survey
The Local Structural Context
Combining Global and Local
Brand New: Re-Styling the Survey
Concluding Remarks
PART ONE: THE CONTEXT
Surveying the Survey: Back to the Past
The Making of the 'Survey Society': The 19th Century
The Common Roots of the Survey and In-depth Interview
The Pioneers: 1880 - 1935
Technical Improvements and the Abandonment of Mixed Methods
The Idea of Standardizing the Survey Interview
The Split between Quantitative and Qualitative Methods
The Explosion and Institutionalization of Surveys
Technical Modifications toward a Standardized Interview
The Decline of the Concern for Data Collection
The Globalization of the Survey Culture Model
Concluding Remarks
Back to the 'Golden Age': Towards a Multilevel Integrated Survey Approach
What is Survey Research?
From the Standard to the Multlievel and Integrated Survey Approach
Concluding Remarks
PART TWO: FROM QUESTIONS TO ANSWERS
The Answering Process
What Lies Behind the Datum?
The Co-construction of Survey Data
The 'Cognitive Turn' and the CASM Movement
Inference Procedures
Situation Awareness
The Limits of the 'Cognitive Turn' and Social Information Processing (SIP)
From Cognition to Interaction: The Pragmatic Turn
The Logic of Conversation
Concluding Remarks
Asking and Questioning
Attributing Meanings to Questions
Evaluation: The Heuristics of Judgement
An Alternative Typology: Cognitive Tasks and Response Alternatives
Concluding Remarks
Answers: Cognitive Processes
Open-ended or Closed-ended? Facing the Dilemma
Scalar Answers
The Influence of the Response Alternatives
The Pragmatics of Response Alternatives
Response Alternatives and Linguistic Communities
Researchers versus Interviewees? Towards a Reconciliation of Separate Worlds
Concluding Remarks
Communicative Processes
Psychological States of Interaction
Social Conventions
Answers and Interviewees' Demographic Characteristics
The Setting
Concluding Remarks
The Living Questionnaire: The Survey at Work
The Initial Contact with Interviewees
The Nonresponse Phenomenon
The Sociology and Psychology of Nonresponse
The Questionnaire in Action
Incongruences in the Answers
Concluding Remarks
PART THREE: CONSTRUCTING ANSWER COMPARABILITY
From Standardization of Stimuli to Standardization of Meanings: The Interactional Survey Approach
The Behaviourism-based SSA: The Standardization of Stimuli
The Interactional Survey Approach: Standardizing Meanings
Bridging the Gap between Questionnaire (Researcher) and Interviewee: Empowering the Interviewer
Standardizing the Meaning of Response Alternatives Too
Concluding Remarks
Training for the Interactional Survey Approach
Motivating the Interviewee by Following the Norms of Conversation
The Interviewer's Hermeneutic Role
The Specific Hermeneutic Competence of Interviewers
Evaluation of Interviewer Performance
Concluding Remarks
PART FOUR: DESIGNING DATA QUALITY THROUGH MIXED STRATEGIES
Re-conceptualizing Data Quality
What is Data Quality?
Dimensions of Data Quality
From Data Quality to Survey Quality
Concluding Remarks
Mixed Survey Strategies: Quality in the Quantity
What is Mixed Methods Research?
Mixed Strategies: The Proportion of Quality and Quantity in a Research Design
The Integrative Role of Qualitative Procedures in the Survey: A Typology
The Pilot Study: Orientation of the Data Construction Process
Concluding Remarks
Pretesting Strategies: Assessing Data Quality in Advance
Aims of Pretesting
Pretesting Strategies based on Manifest Evidence
Qualitative Strategies: Inside the Black Box to Discover the Hidden Biases
Concluding Remarks
Deviant Case Analysis: Improving Data Quality
The Limitations of Monitoring Techniques within the Data Matrix
Deviant Case Analysis (DCA): The Exception that Refines the Rule
The Functions of Deviant Case Analysis
Exploring Deviant Cases: Some Techniques
Concluding Remarks
PART FIVE: ENVISIONING THE FUTURE
Glocalizing the Survey
Towards Multicultural Methodology
The Global Survey and its Discontents: The Limits of Current Survey Methodology
An Individualist Social Philosophy
Western Tacit Knowledge Embedded in the Survey Model
Lessons Learned from Cross-Cultural Surveys
De-colonizing the Survey
The Local Structural Context
Combining Global and Local
Brand New: Re-Styling the Survey
Concluding Remarks
Notă biografică
Descriere
Proposing a post-positivist, interviewee-centred approach, Giampietro Gobo and Sergio Mauceri's new book offers students and researchers a practical introduction to the process of collecting and analyzing survey data.