Thriving in today's volatile A/E/C industry is tougher than ever, and it's vital to engage your target market to ensure your company's success Construction companies are struggling in markets that were assured to them just a few years ago, and are discovering how little they understand the power of today's modern marketing tools. Many are still without a marketing team to help their business developers win the best projects. Marketing is vital to communicating a company's unique strengths and brand characteristics to grow bottom-line profits reliably, and to earn more negotiated work. The Construction Executives' Guide to Brand Marketing explains how integrated brand marketing can grow profits, increase client retention and decrease employee turnover. You'll understand why its vital to assemble a Business Development and Marketing Team with the experience to define strategies, establish budgets and build the marketing tools your company needs to beat your competition. DISCOVER HOW TO GROW YOUR COMPANY THROUGH THE POWER OF BRAND MARKETING