Construction Marketing: Strategies for Success: Building and Surveying Series
Autor Richard Pettingeren Limba Engleză Paperback – 28 mai 1998
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Specificații
ISBN-13: 9780333692783
ISBN-10: 0333692780
Pagini: 264
Dimensiuni: 155 x 235 x 14 mm
Greutate: 0.37 kg
Ediția:1998
Editura: Bloomsbury Publishing
Colecția Red Globe Press
Seria Building and Surveying Series
Locul publicării:London, United Kingdom
ISBN-10: 0333692780
Pagini: 264
Dimensiuni: 155 x 235 x 14 mm
Greutate: 0.37 kg
Ediția:1998
Editura: Bloomsbury Publishing
Colecția Red Globe Press
Seria Building and Surveying Series
Locul publicării:London, United Kingdom
Caracteristici
Shows how the application of these principles can produce a successful marketing strategy
Notă biografică
RICHARD PETTINGER is the course tutor of the BSc Construction Management Course at the Faculty of the Built Environment, The Bartlett School of Architecture, Building, Town & Country Planning, University College London.He also works as a management, business and marketing consultant for a wide range of clients in both the public and private sectors. He has written a number of other books, including the following for Macmillan: Introduction to Management (2nd Ed 1996), Introduction to Organisational Behaviour (1996) and Introduction to Corporate Strategy (1996).
Cuprins
Preface Acknowledgements Introduction Customers, Consumers and Clients Strategy Price Product Place Promotion Information Conclusion: the Future of Marketing in the Construction Industry Bibliography Index.