Consumer Behavior: Building Market Strategy
Autor Delbert Hawkins, David Mothersbaughen Limba Engleză CD-Extra – 16 mar 2012
Preț: 320.30 lei
Nou
Puncte Express: 480
Preț estimativ în valută:
61.32€ • 63.06$ • 50.87£
61.32€ • 63.06$ • 50.87£
Indisponibil temporar
Doresc să fiu notificat când acest titlu va fi disponibil:
Se trimite...
Preluare comenzi: 021 569.72.76
Specificații
ISBN-13: 9780071315128
ISBN-10: 0071315128
Pagini: 832
Dimensiuni: 211 x 262 x 31 mm
Greutate: 1.51 kg
Ediția:12th edition. International Student Edition.
Editura: McGraw Hill Education
Colecția McGraw-Hill Education
Locul publicării:United States
ISBN-10: 0071315128
Pagini: 832
Dimensiuni: 211 x 262 x 31 mm
Greutate: 1.51 kg
Ediția:12th edition. International Student Edition.
Editura: McGraw Hill Education
Colecția McGraw-Hill Education
Locul publicării:United States
Cuprins
Part I. Introduction
Chapter 1. Introduction
Part II. External Influences
Chapter 2. Cross-cultural Variations in Consumer Behavior
Chapter 3. The Changing American Society: Values
Chapter 4. The Changing American Society: Demographics
Chapter 5. The Changing American Society: Subcultures
Chapter 6. The American Society: Family and Households
Chapter 7. Group Influence on Consumer Behavior
Part III. Internal Influences
Chapter 8. Perception
Chapter 9. Cross-cultural Variations in Consumer Behavior
Chapter 10. Motivation, Personality, and Emotion
Chapter 11. Attitudes and Influencing Attitudes
Chapter 12. Self-Concept and Lifestyle
Part IV. Consumer Decision Process
Chapter 13. Situational Influences
Chapter 14. Consumer Decision Process and Problem Recognition
Chapter 15. Information Search
Chapter 16. Alternative Evaluation and Selection
Chapter 17. Outlet Selection and Purchase
Chapter 18. Post-Purchase Processes, Customer
Satisfaction, and Customer Commitment
Part V. Organizations as Consumers
Chapter 19. Organizational and Buyer Behavior
Chapter 20. Marketing Regulation and Consumer Behavior
Chapter 1. Introduction
Part II. External Influences
Chapter 2. Cross-cultural Variations in Consumer Behavior
Chapter 3. The Changing American Society: Values
Chapter 4. The Changing American Society: Demographics
Chapter 5. The Changing American Society: Subcultures
Chapter 6. The American Society: Family and Households
Chapter 7. Group Influence on Consumer Behavior
Part III. Internal Influences
Chapter 8. Perception
Chapter 9. Cross-cultural Variations in Consumer Behavior
Chapter 10. Motivation, Personality, and Emotion
Chapter 11. Attitudes and Influencing Attitudes
Chapter 12. Self-Concept and Lifestyle
Part IV. Consumer Decision Process
Chapter 13. Situational Influences
Chapter 14. Consumer Decision Process and Problem Recognition
Chapter 15. Information Search
Chapter 16. Alternative Evaluation and Selection
Chapter 17. Outlet Selection and Purchase
Chapter 18. Post-Purchase Processes, Customer
Satisfaction, and Customer Commitment
Part V. Organizations as Consumers
Chapter 19. Organizational and Buyer Behavior
Chapter 20. Marketing Regulation and Consumer Behavior