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Consumer Behavior, International Edition

Autor Rik (Tilburg University) Pieters, Austin) Hoyer, Wayne (University of Texas, Deborah J. (University of Southern California) MacInnis
en Limba Engleză Paperback – dec 2011
Covers key concepts from marketing, psychology, sociology, and anthropology with a practical focus on real-world applications for business environment. This title incorporates advanced research and business practices, including extensive coverage of social media influences, emerging neuroscience findings, and emotion in consumer decision making.
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Specificații

ISBN-13: 9781133274490
ISBN-10: 1133274498
Pagini: 560
Ilustrații: col. Illustrations
Dimensiuni: 212 x 274 x 22 mm
Greutate: 1.1 kg
Ediția:International Edition
Editura: CENGAGE LEARNING INC