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Consumer Behavior Models

Consumer Behavior Models


en Limba Engleză Paperback – 20 feb 2020
This book emerged out of the requirement of collecting theories about researching customer and its behaviors which changes with the interaction social media has created, which has a place to stay in relationship within the distances and timelessness created by speed incident to digitalization.
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Specificații

ISBN-13: 9783631804933
ISBN-10: 3631804938
Pagini: 220
Dimensiuni: 148 x 210 mm
Greutate: 0.27 kg
Editura: Peter Lang Copyright AG

Notă biografică

Hasret Aktas is Associate Professor at Selçuk University, Faculty of Communication, Public Relations and Publicity Department.
Göksel Simsek is Associate Professor at Selçuk University, Faculty of Communication, Public Advertising Department.

Cuprins

Conspicuous Consumption Approach. «Veblen's Consumption Model» (Ercan Aktan) - The Concept of Involvement and the High Involvement Model (Zühal Fidan Baritçi) - Howard Sheth Model «The Model of Buyer Behavior» (Miada Bashir Mohamed Abdallah) - The Nicosia Model (Figen Kara) - Sheth-Newman Gross Model of Consumption Values (Imran Ugur) - Engel-Kollat-Blackwell Model (EKB) (Hasret Aktas/Funda Sehirli) - Bettman's Information Processing Model (A. Mücahid Zengin) - Henry Assael Model (Büsra Küçükcivil) -Planned Behavior Theory (Mustafa Sahin) - Social Cognitive Theory (Bünyamin Ayhan) - Extended Technology Acceptance Model [TAM2] (Murat Koçyigit / Murat Çakirkaya) - Model of Personal Computer Utilization (Nihal Kocabay-Sener) - United Theory of Acceptance and Use of Technology (Hasan Rençber) - Model of Acceptance with Peer Support (MAPS) (M. Nur Erdem)