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Consumer Behaviour in Food and Healthy Lifestyle – A Global Perspective de Isaac K Ngugi

Consumer Behaviour in Food and Healthy Lifestyle – A Global Perspective

Autor Isaac K Ngugi, Helen O`sullivan, Hanaa Osman
en Limba Engleză Hardback – 9 iul 2020
This book is an essential resource exploring the concepts, theories and methods in consumer behaviour specifically applicable to the food and drink sector. Drawing examples from all continents, it provides accessible coverage and a truly global perspective of the particular characteristics of this industry.
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Specificații

ISBN-13: 9781786392879
ISBN-10: 1786392879
Pagini: 224
Dimensiuni: 189 x 246 x 14 mm
Greutate: 0.77 kg
Editura: CABI

Notă biografică

Isaac K. Ngugi is a senior lecturer in the Department of Marketing at Bournemouth University in the UK. He is also a visiting lecturer at the University of Southampton. He has a PhD in Marketing, an MSc. in Agricultural Economics (Distinction) and a BSc. in Agribusiness Management (First Class Honors). He teaches consumer behavior to second year Business Studies students and to online Global Business Management students. He has sustained research interest in food and drink marketing and has published several journal articles, book chapters and other outputs in this field. Additionally, He has spearheaded several research projects on agri-food marketing in both developing countries (Kenya) and developed countries (UK). He works across academia and for both national and international research organizations.