Consumer Behaviour
Autor Gary Bamossy, Margaret Hogg, Michael Solomon, Soren Askegaarden Limba Engleză Paperback – 27 iun 2019
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Specificații
ISBN-13: 9781292245423
ISBN-10: 1292245425
Pagini: 648
Dimensiuni: 197 x 265 x 30 mm
Greutate: 1.19 kg
Ediția:7. Auflage
Editura: Pearson Education
ISBN-10: 1292245425
Pagini: 648
Dimensiuni: 197 x 265 x 30 mm
Greutate: 1.19 kg
Ediția:7. Auflage
Editura: Pearson Education
Notă biografică
Michael R. Solomon, Ph.D., is a Professor of Marketing in the Haub School of Business at Saint Joseph's University in Philadelphia.
S�ren Askegaard, Ph.D., is a Professor of Consumption Studies at the University of Southern Denmark.
Margaret K. Hogghold, Ph.D., is the Chair of Consumer Behaviour and Marketing in the Department of Marketing at Lancaster University Management School (LUMS)
Gary J. Bamossy, Ph.D., is a Clinical Professor of Marketing at the McDonough School of Business, Georgetown University, in Washington DC.
S�ren Askegaard, Ph.D., is a Professor of Consumption Studies at the University of Southern Denmark.
Margaret K. Hogghold, Ph.D., is the Chair of Consumer Behaviour and Marketing in the Department of Marketing at Lancaster University Management School (LUMS)
Gary J. Bamossy, Ph.D., is a Clinical Professor of Marketing at the McDonough School of Business, Georgetown University, in Washington DC.
Cuprins
Brief Contents List of case studies Preface About the authors Authors' acknowledgements Publisher's acknowledgements Part A Consumers and the market-place
- Chapter 1 Consumer behaviour and consumer society
- Chapter 2 Shopping, buying and disposing
- Chapter A Case studies
- Chapter 3 Perception and meaning
- Chapter 4 The self
- Chapter 5 Motivation, lifestyles and value
- Part B Case Studies
- Chapter 6 - Learning and memory
- Chapter 7 - Attitudes
- Chapter 8 - Decision making
- Chapter C Case Studies
- Chapter 9 - Groups and social media
- Chapter 10 - European families
- Chapter 11 - Income and social class
- Chapter D Case Studies
- Chapter 12 - Culture and consumer behaviour
- Chapter 13 - Cultural change processes
- Chapter E Case Studies
Descriere
Revised edition of Consumer behaviour, 2013.