Cantitate/Preț
Produs

Consumer Behaviour

Autor Gary Bamossy, Margaret Hogg, Michael Solomon, Soren Askegaard
en Limba Engleză Paperback – 27 iun 2019
Help your students adopt the contemporary European Consumer mindset with this industry-leading text. Consumer Behaviour: A European Perspective, 7th Edition provides the most engaging introduction to the field.
With an array of useful new and updated features, it will support your students, offering them the tools necessary to excel in the course.
Citește tot Restrânge

Preț: 52169 lei

Preț vechi: 59964 lei
-13% Nou

Puncte Express: 783

Preț estimativ în valută:
9982 10422$ 8262£

Carte disponibilă

Livrare economică 14-28 martie
Livrare express 28 februarie-06 martie pentru 5438 lei

Preluare comenzi: 021 569.72.76

Specificații

ISBN-13: 9781292245423
ISBN-10: 1292245425
Pagini: 648
Dimensiuni: 197 x 265 x 30 mm
Greutate: 1.19 kg
Ediția:7. Auflage
Editura: Pearson Education

Notă biografică

Michael R. Solomon, Ph.D., is a Professor of Marketing in the Haub School of Business at Saint Joseph's University in Philadelphia.
S�ren Askegaard, Ph.D., is a Professor of Consumption Studies at the University of Southern Denmark.
Margaret K. Hogghold, Ph.D., is the Chair of Consumer Behaviour and Marketing in the Department of Marketing at Lancaster University Management School (LUMS)
Gary J. Bamossy, Ph.D., is a Clinical Professor of Marketing at the McDonough School of Business, Georgetown University, in Washington DC.

Cuprins

Brief Contents List of case studies Preface About the authors Authors' acknowledgements Publisher's acknowledgements Part A Consumers and the market-place
  • Chapter 1 Consumer behaviour and consumer society
  • Chapter 2 Shopping, buying and disposing
  • Chapter A Case studies
Part B How consumers see the world and themselves
  • Chapter 3 Perception and meaning
  • Chapter 4 The self
  • Chapter 5 Motivation, lifestyles and value
  • Part B Case Studies
Part C Consumers as decision-makers
  • Chapter 6 - Learning and memory
  • Chapter 7 - Attitudes
  • Chapter 8 - Decision making
  • Chapter C Case Studies
Part D European Consumers and their social groups
  • Chapter 9 - Groups and social media
  • Chapter 10 - European families
  • Chapter 11 - Income and social class
  • Chapter D Case Studies
Part E Culture and European Consumers
  • Chapter 12 - Culture and consumer behaviour
  • Chapter 13 - Cultural change processes
  • Chapter E Case Studies
Glossary Indexes

Descriere

Revised edition of Consumer behaviour, 2013.