Consumer Behaviour
Autor Zubin Sethna, Jim Blytheen Limba Engleză Hardback – 11 apr 2019
The book strikes a balance between sociological and psychological aspects of consumer behavior and features coverage of social media, digital consumption and up to date marketing practice.
New to this edition:
- Fully updated cases and global examples of consumer behaviour in industries including fashion, travel and technology
- A new feature exploring the experiential role of brands in consumers’ lives today titled ‘Brand Experiences’
- A brand new chapter on sustainable consumption for this era of climate change and sustainability challenges
Suitable reading for undergraduate marketing students studying consumer behavior, international consumer behaviour and buyer behavior.
Preț: 891.04 lei
Preț vechi: 1204.11 lei
-26% Nou
Puncte Express: 1337
Preț estimativ în valută:
170.52€ • 178.82$ • 142.19£
170.52€ • 178.82$ • 142.19£
Carte disponibilă
Livrare economică 18 decembrie 24 - 01 ianuarie 25
Livrare express 03-07 decembrie pentru 58.82 lei
Preluare comenzi: 021 569.72.76
Specificații
ISBN-13: 9781526450005
ISBN-10: 1526450003
Pagini: 576
Dimensiuni: 189 x 246 x 32 mm
Greutate: 1.38 kg
Ediția:Fourth Edition
Editura: SAGE Publications
Colecția Sage Publications Ltd
Locul publicării:London, United Kingdom
ISBN-10: 1526450003
Pagini: 576
Dimensiuni: 189 x 246 x 32 mm
Greutate: 1.38 kg
Ediția:Fourth Edition
Editura: SAGE Publications
Colecția Sage Publications Ltd
Locul publicării:London, United Kingdom
Recenzii
In my journey of building a consumer brand from scratch many of my ‘do or die’ decisions have been made by putting my consumers at the forefront. Zubin Sethna and Jim Blythe have produced the most comprehensive work on consumer behavior that I have ever seen, by far. It covers consumer behavior from all angles including an understanding of psychological and sociological issues. Throughout, the book is superbly illustrated with diagrams and consumer behavior is brought to life by several real-world case studies, all enabling the reader to obtain a complete and thorough understanding of the subject. It is a must read for students and practitioners alike!
Whether we like it or not, artificial intelligence is here to stay and the speed at which its applications are adopted by the consumer will only continue to rise. Lifestyle considerations, spending shifts, motivational movements and value adjustments, to name but a few, are all part of the behavioural impact which differ from generation to generation and across the gender spectrum. Sethna and Blythe have very eloquently captured the nuances of Consumer Behaviour by identifying key theories and strategies which take a consumer-centric approach and will undoubtedly help organisations and individuals minimise risk and benefit from the commercial opportunities.
Whether we like it or not, artificial intelligence is here to stay and the speed at which its applications are adopted by the consumer will only continue to rise. Lifestyle considerations, spending shifts, motivational movements and value adjustments, to name but a few, are all part of the behavioural impact which differ from generation to generation and across the gender spectrum. Sethna and Blythe have very eloquently captured the nuances of Consumer Behaviour by identifying key theories and strategies which take a consumer-centric approach and will undoubtedly help organisations and individuals minimise risk and benefit from the commercial opportunities.
Cuprins
Part One: Consumer Behaviour in Context
Chapter 1: Understanding Consumer Behaviour
Chapter 2: Decisions, Behaviours and Interactions
Chapter 3: Innovation and Digital Technologies
Chapter 4: Consumption in B2C vs. B2B
Chapter 5: Consumer Journeys Through the Gardens of Technology
Part Two: Consumers as Individuals (The Psychological Issues)
Chapter 6: Drive, Motivation and Hedonism
Chapter 7: The Self and Personality
Chapter 8: Perception
Chapter 9: Learning and Knowledge
Chapter 10: Attitude Formation and Change
Part Three: Consumers as Social Actors (The Sociological Issues)
Chapter 11: Reference Groups
Chapter 12: Age, Gender and Familial Roles
Chapter 13: Culture and Social Mobility
Chapter 14: Ethical Consumption
Chapter 15: Sustainable Consumption
Chapter 1: Understanding Consumer Behaviour
Chapter 2: Decisions, Behaviours and Interactions
Chapter 3: Innovation and Digital Technologies
Chapter 4: Consumption in B2C vs. B2B
Chapter 5: Consumer Journeys Through the Gardens of Technology
Part Two: Consumers as Individuals (The Psychological Issues)
Chapter 6: Drive, Motivation and Hedonism
Chapter 7: The Self and Personality
Chapter 8: Perception
Chapter 9: Learning and Knowledge
Chapter 10: Attitude Formation and Change
Part Three: Consumers as Social Actors (The Sociological Issues)
Chapter 11: Reference Groups
Chapter 12: Age, Gender and Familial Roles
Chapter 13: Culture and Social Mobility
Chapter 14: Ethical Consumption
Chapter 15: Sustainable Consumption
Notă biografică
Dr Zubin Sethnais currently Principal Lecturer (Associate Professor) in Entrepreneurial Marketing at Regent¿s University London. He has successfully launched five businesses and as Managing Consultant at Baresman Consulting, he has integrated marketing/consumer behavioural strategy with management consultancy and training for numerous organisations both in the UK and internationally, and across a variety of industry sectors. He is Editor-in-Chief of the internationally respected Journal of Research in Marketing and Entrepreneurship (JRME) and is also a reviewer for a variety of leading marketing and business journals, including the European Journal of Marketing, Journal of Marketing Management, and Journal of Strategic Marketing.
Descriere
A thought-provoking and academically rigorous book on consumer behaviour that is also enjoyable to read, this text focuses on examples of international consumer behaviour in action, while striking a balance between sociological and psychological aspects of consumer behaviour.