Consumer Behaviour
Autor Ray Wrighten Limba Engleză Paperback – 30 mar 2006
Thompson Learning brings you a comprehensive, lively, highly contemporary and practical introduction to consumer behaviour, and how consumer behaviour research and concepts can inform and be applied to broader/strategic marketing issues.
Preț: 574.08 lei
Preț vechi: 776.17 lei
-26% Nou
Puncte Express: 861
Preț estimativ în valută:
109.85€ • 116.01$ • 91.42£
109.85€ • 116.01$ • 91.42£
Carte indisponibilă temporar
Doresc să fiu notificat când acest titlu va fi disponibil:
Se trimite...
Preluare comenzi: 021 569.72.76
Specificații
ISBN-13: 9781844801381
ISBN-10: 1844801381
Pagini: 512
Dimensiuni: 189 x 246 x 21 mm
Greutate: 0.98 kg
Editura: Cengage Learning
Colecția Thomson Learning
Locul publicării:United Kingdom
ISBN-10: 1844801381
Pagini: 512
Dimensiuni: 189 x 246 x 21 mm
Greutate: 0.98 kg
Editura: Cengage Learning
Colecția Thomson Learning
Locul publicării:United Kingdom
Recenzii
1. The Background to Buyer Behaviour. 2..The Role of Information and Marketing Research in Understanding Buyer Behaviour. 3. Perception. 4. Learning. 5. Motivation. 6. Attitude. 7. Personality. 8. Social Influences on Customer Behaviour. 9. Psychographics, Lifestyle and Changing Customer Demands. 10. The Marketing Mix, Consumer Behaviour and Organisational Buying Behaviour. 11. Present and Future Developments. Glossary. Index.