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Consumer Guilt

Autor Ayla Dedeoglu, Ipek Kazancoglu
en Limba Engleză Paperback – 11 iun 2012
Consumer guilt is a feeling which results from one's recognition of having failed to achieve, or violated internalized personal or social moral standards in the context of consumption. The present study aims to contribute to current knowledge of consumer guilt by offering a comprehensive structural model of consumer guilt, its antecedents and consequences. The antecedents that most explain consumer guilt are reduced as regret due to action, regret due to inaction, transgression of norms, self-control failures and indulgence in hedonic desires. Among coping responses referred to in the literature, only those that relate to reparative action, psychological repair work and justification significantly loaded to coping responses factor. Comparison of respondents with high and low guilt scores revealed significant differences.
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Specificații

ISBN-13: 9783848491872
ISBN-10: 3848491877
Pagini: 72
Dimensiuni: 152 x 229 x 4 mm
Greutate: 0.12 kg
Editura: LAP LAMBERT ACADEMIC PUBLISHING AG & CO KG
Colecția LAP Lambert Academic Publishing

Notă biografică

AYLA ÖZHAN DEDEOGLU. Professor of Marketing in the Department of Marketing at Faculty of Economics and Administrative Sciences, Ege University in Izmir, Turkey. IPEK KAZANCOGLU. An Assistant Professor of Marketing in the Department of Marketing at Faculty of Economics and Administrative Sciences, Ege University in Izmir, Turkey.