Contemporary Issues in Green and Ethical Marketing: Key Issues in Marketing Management
Editat de Morven G. McEachern, Marylyn Carriganen Limba Engleză Hardback – 11 noi 2013
This book was originally published as a special issue of the Journal of Marketing Management.
Preț: 765.48 lei
Preț vechi: 1030.73 lei
-26% Nou
Puncte Express: 1148
Preț estimativ în valută:
146.49€ • 154.07$ • 122.40£
146.49€ • 154.07$ • 122.40£
Carte tipărită la comandă
Livrare economică 08-22 ianuarie 25
Preluare comenzi: 021 569.72.76
Specificații
ISBN-13: 9780415723824
ISBN-10: 0415723825
Pagini: 352
Ilustrații: 65 tables, 5 halftones and 16 line drawings
Dimensiuni: 174 x 246 x 25 mm
Greutate: 0.77 kg
Ediția:New.
Editura: Taylor & Francis
Colecția Routledge
Seria Key Issues in Marketing Management
Locul publicării:Oxford, United Kingdom
ISBN-10: 0415723825
Pagini: 352
Ilustrații: 65 tables, 5 halftones and 16 line drawings
Dimensiuni: 174 x 246 x 25 mm
Greutate: 0.77 kg
Ediția:New.
Editura: Taylor & Francis
Colecția Routledge
Seria Key Issues in Marketing Management
Locul publicării:Oxford, United Kingdom
Public țintă
Postgraduate, Professional, and UndergraduateCuprins
1. Revisiting contemporary issues in green/ethical marketing: An introduction to the special issue Morven G McEachern and Marylyn Carrigan 2. Emotions as determinants of electric car usage intention Ingrid Moons and Patrick De Pelsmacker 3. The impact of general and carbon-related environmental knowledge on attitudes and behaviour of US consumers Michael Jay Polonsky, Andrea Vocino, Stacy Landreth Grau, Romana Garma and Ahmed Shahriar Ferdous 4. Understanding local food shopping: Unpacking the ethical dimension Phil Megicks, Juliet Memery and Robert J. Angell 5. A cross-cultural analysis of pro-environmental consumer behaviour among seniors Lynn Sudbury Riley, Florian Kohlbacher and Agnes Hofmeister 6. Chinese consumers’ adoption of a ‘green’ innovation – The case of organic food John Thøgersen and Yanfeng Zhou 7. Consumer attitudes towards sustainability aspects of food production: Insights from three continents Athanasios Krystallis, Klaus G. Grunert, Marcia D. de Barcellos, Toula Perrea and Wim Verbeke 8. Individual values and motivational complexities in ethical clothing consumption: A means-end approach Thomas Jägel, Kathy Keeling, Alexander Reppel and Thorsten Gruber 9. Barriers to downward carbon emission: Exploring sustainable consumption in the face of the glass floor Hélène Cherrier, Mathilde Szuba and Nil Özça˘glar-Toulouse 10. Normalising green behaviours: A new approach to sustainability marketing Ruth Rettie, Kevin Burchell and Debra Riley 11. Individual strategies for sustainable consumption Seonaidh McDonald, Caroline J. Oates, Panayiota J. Alevizou, C. William Young and Kumju Hwang 12. Environmentally responsible behaviour in the workplace: An internal social marketing approach Anne M. Smith and Terry O’Sullivan 13. Heterotopian space and the utopics of ethical and green consumption Andreas Chatzidakis, Pauline Maclaran and Alan Bradshaw
Descriere
Informed by both a theoretical and practitioner-based perspective, this collection provides an accessible overview of the multifaceted and challenging nature of contemporary green and ethical marketing issues.
This book was originally published as a special issue of the Journal of Marketing Management.
This book was originally published as a special issue of the Journal of Marketing Management.