Content and Media Factors in Advertising
Editat de Peter Neijens, Constanze Hess, Bas Van Den Putteen Limba Engleză Paperback – 28 feb 2005
"Peter Neijens" is professor of communication sciences and director of the Amsterdam School of Communications Research (ASCoR). "Constanze Hess" now heads the Research and Development Department at the Rheinische Post in Dsseldorf, Germany. "Bas van den Putte" is a senior associate professor at the Amsterdam School of Communications Research (ASCoR). Edith Smit is a senior associate professor at ASCoR and director of the Foundation for Fundamental Research on Commercial Communication (SWOCC).
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Specificații
ISBN-13: 9789055892280
ISBN-10: 9055892289
Pagini: 216
Dimensiuni: 152 x 221 x 15 mm
Greutate: 0.36 kg
Editura: Het Spinhuis
ISBN-10: 9055892289
Pagini: 216
Dimensiuni: 152 x 221 x 15 mm
Greutate: 0.36 kg
Editura: Het Spinhuis