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Content is Currency: Developing Powerful Content for Web and Mobile de Jon Wuebben

Content is Currency: Developing Powerful Content for Web and Mobile

Autor Jon Wuebben
en Limba Engleză Paperback – 15 ian 2012
Content strategist Jon Wuebben explains the fine art of content development by utilizing the latest Search Engine Optimization (SEO) and Social Media Marketing (SMM) techniques, and provides you with the tools and strategies you need to get your online content noticed.
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Specificații

ISBN-13: 9781857885736
ISBN-10: 1857885732
Pagini: 296
Ilustrații: B&W illustrations
Dimensiuni: 152 x 226 x 18 mm
Greutate: 0.36 kg
Editura: NICHOLAS BREALEY PUBLISHING
Colecția Nicholas Brealey America

Descriere

In the digital age, content is no longer confined to the written page. It is spread across web and mobile, taking the form of podcasts, webinars, widgets, and blog posts. Powerful content tells the story of your product or business, but it means nothing if it’s not written well, optimized for search and social media, and properly marketed. In Content is Currency, content strategist Jon Wuebben explains the fine art of content development by utilizing the latest Search Engine Optimization (SEO) and Social Media Marketing (SMM) techniques, and provides you with the tools and strategies you need to get your online content noticed. Drawing on the latest research, ideas, and case studies in content marketing, you will learn what types of content best suit your specific business, market, and industry; how key content tactics influence search engine rankings and sales conversion; how to leverage social media to connect with your target market; and how to merge the many elements of your web presence. Content is Currency can teach you the techniques to get your content onto the screens and into the minds of B2B and B2C viewers everywhere.

Notă biografică

Jon Wuebben is the CEO of Content Launch, a global web content development and strategy firm. He is the author of Content Rich: Writing Your Way to Wealth on the Web, and is a recognized expert on the topics of content marketing, social media strategy, and entrepreneurship. Find out more at www.contentiscurrency.com