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Content Strategy

Autor Rahel Anne Bailie, Noz Urbina
en Limba Engleză Paperback – 27 dec 2012
If you've been asked to get funding for a content strategy initiative and need to build a compelling case, if you've been approached by your staff to implement a content strategy and want to know thebusiness benefits, or if you've been asked to sponsor a content strategy project and don't know what one is, this book is for you.Rahel Anne Bailie and Noz Urbina come from distinctly different backgrounds, but share a deep understanding of how to help your organization build a content strategy. This book provides practical advice on how to sell, create, implement, and maintain a content strategy, including case studies that show both successful and not so successful efforts.
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Specificații

ISBN-13: 9781937434168
ISBN-10: 1937434168
Pagini: 306
Dimensiuni: 191 x 235 x 16 mm
Greutate: 0.53 kg
Editura: XML Press