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Controversies in Contemporary Advertising

Autor Kim B. Sheehan
en Limba Engleză Paperback – 16 sep 2013
A balanced portrait of the role of advertising in society today. Presenting a range of perspectives on advertising in a global society, this Second Edition of Controversies in Contemporary Advertising examines economic, political, social, and ethical perspectives and covers a number of topics including stereotyping, controversial products, consumer culture, and new technology.

The book is divided equally between macro and micro issues, providing a balanced portrait of the role advertising has in society. Author Kim Bartel Sheehan's work recognizes the plurality of opinions towards advertising, encouraging readers to obtain a critical perspective on advertising issues while forming and analyzing their own judgments.
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Specificații

ISBN-13: 9781452261072
ISBN-10: 1452261075
Pagini: 336
Dimensiuni: 187 x 232 x 18 mm
Greutate: 0.57 kg
Ediția:Second Edition
Editura: SAGE Publications
Colecția Sage Publications, Inc
Locul publicării:Thousand Oaks, United States

Cuprins

Preface
1. Advertising, Its Supporters, and Its Critics
2. Living in a Consumer Culture
3. Advertising and the Media: Changes and Challenges
4. How Advertising is Regulated: Industry
5. Beyond Subliminal
6. Advertising Choices: Influences of Stereotypes and Taste
7. Gender and Advertising: How Gender Shapes Meaning
8. Advertising and Race: Examining the Melting Pot
9. Advertising and Age, Sexual Orientation, and Ability: Marginalized or Mainstream?
10. Children and Advertising: Emerging Consumers, Problematic Strategies
11. Advertising Controversial Products: Bans and Beliefs
12. Tobacco and Alcohol Advertising: Industries in Flux
13. Advertising Prescription Drugs: Healthy Tactics or Risky Propositions
14. Political Advertising: Do "We the People" Still Matter?
15. Socially Responsible Advertising: Does a Brand Have a Conscience?
16. Online Advertising: The Ever-Evolving Landscape
17. Advertising: Being Ethical Advertisers in a Challenging Age

Notă biografică


Descriere

A student focused exploration of economic, political, social, and ethical perspectives on advertising, covering issues such stereotyping, controversial products, consumer culture, and new technology.