Interconnected in the 21st Century, the first edition of Conversations in Communication, is a series of publications which started as a project during my graduate studies at the University of Hartford's School of Communication. The goal of the series is to tackle major themes in the field of Communication and offer new perspectives on each theme. This collection of essays examines: corporate communication, branding strategies, cultural communication, strategic communication and emerging social media systems. The first five essays offer insights into topics touched by others in the communication field. The collection ends with an original research study which looks at interconnectivity and the impact it has had on the communication industry. For individuals within the communication industry, Conversations in Communication offers a new take on topics or themes that already engage you. For individuals working in other areas, the essays offer entries to this rich field of study.