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Copywriting Essentials for Content Marketing

Autor Mia Gordon
en Limba Engleză Paperback
They say the money is in the list. Actually - the money is in how to connect with and thoroughly satisfy the wants and needs of your audience. Trust, bonding, preconditioning and stimulating a readers own motivation to buy is the secret to outstanding content that far out-converts the competition. This book takes you through the principles of writing engaging highly motivating copy and content that sells without selling. It teaches you the fundamental principles of creating copy that takes readers through all the processes they need to go through before they are ready to take the action you want them to take - whether it be signing up for a newsletter, following a lead process - or going to your website to buy your stuff. You will learn how to build strong relationships with your audience right from the get go. You will learn how to engage their hot buttons - build desire based on the things that are really important to THEM, becoming a skilled persuader through that process. You will also learn how to apply the principles of influence and preconditioning, to quality and convert your audience into enthusiastic prospects - who feel like you "get" them and what they want so they are actually excited about doing what you want them to do. A win win situation for both you and your audience You will learn how to come up with engaging content that gets ranked and shared more than the stock standard article, and how to beat writers block. The recipe for writing compelling content contains many more important ingredients: - Capturing & holding readers attention - Creating desire & motivation based on the readers inner most needs - Connecting with readers' fears & hot buttons wiring their brains to connect your product with their satisfaction - Building trust, confidence & removing obstacles - Delivering & demonstrating value - Building value & justification for purchasing - Many more 'secret sauce' ingredients. If you know how to combine these ingredients in the right way, you can easily create copy that's clear, concise, persuasive, connects directly with readerswants, needs & concerns & sells more of your stuff Writing with integrity - without hype, fluff or anything that sounds at all 'salesy'. Learn how to apply the methods & systems the worlds best copy writers use to create outstanding content that converts like crazy Increase conversion rates from your content. Build trust and stronger relationships with your readers. Create followers that want to come back for more. Create irresistible content people what to share with others. Take the pain out of trying to come up with compelling copy with easy to follow templates and guides that make writing faster and easier. Make your writing more profitable whether you are wanting to improve your skills in: content marketing, copywriting, article marketing, article writing or social media marketing.
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Specificații

ISBN-13: 9781522909057
ISBN-10: 1522909052
Pagini: 252
Dimensiuni: 152 x 229 x 13 mm
Greutate: 0.37 kg
Editura: CreateSpace Independent Publishing Platform