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Corporate Blogging in India

Autor Rajeev Karwal, Preeti Chaturvedi
en Limba Engleză Hardback – 6 ian 2009
A first of its kind, this book is a sincere attempt to consolidate developments in the area of business and corporate blogging. It presents case studies from industries as diverse as technology and travel to financial services and SMEs to get an understanding of where corporate blogging is and where it is headed in times to come.
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Specificații

ISBN-13: 9788183281317
ISBN-10: 8183281311
Pagini: 127
Ilustrații: b/w illus & tables
Dimensiuni: 156 x 235 x 24 mm
Greutate: 0.41 kg
Editura: Wisdom Tree
Locul publicării:India

Cuprins

Foreword; Preface; Corporate Blogging: An Overview; Potpourri: Social Media, Buzz, Viral & Consumer Generated Content in India; Executive Blogging: Look Who's Blogging Too!; The New B of Marketing; Blogging For The Customer: Customer Relationship Management Blogs; Industry Authority Blogging: The SME Focus; Employer Branding Blogs: The New Avatar of India INC.; ROI on Blogging in India; Blogging: Trends to Watch Out For.