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Corporate Communication: Theory and Practice: Suny Series, Human Communicati

Editat de Michael B. Goodman
en Limba Engleză Hardback – aug 1994
Communication has become more complex as businesses compete globally. This book explores corporate communication as both a professional practice and as an academic discipline. The essays and case studies provide numerous perspectives on topics such as diversity, sexual harassment, global corporate communications, and communicating corporate culture. These essays are meant to stimulate thought and encourage additional research.
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Specificații

ISBN-13: 9780791420553
ISBN-10: 0791420558
Pagini: 430
Editura: Global Academic Publishing
Colecția Suny Series, Human Communicati
Seria Suny Series, Human Communicati


Notă biografică

Michael B. Goodman is Associate Professor and Director of the M.A. Program in Corporate and Organizational Communication, Department of English/Communications at Fairleigh Dickinson University.