Corporate Communication
Autor Joep Cornelissenen Limba Engleză Hardback – 27 oct 2023
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Specificații
ISBN-13: 9781529600032
ISBN-10: 1529600030
Pagini: 360
Dimensiuni: 175 x 250 x 24 mm
Greutate: 0.77 kg
Ediția:7. Auflage
Editura: SAGE Publications Ltd
ISBN-10: 1529600030
Pagini: 360
Dimensiuni: 175 x 250 x 24 mm
Greutate: 0.77 kg
Ediția:7. Auflage
Editura: SAGE Publications Ltd
Notă biografică
Joep Cornelissen is Professor in Corporate Communication and Management at Rotterdam School of Management, Erasmus University and Chair in Strategy and Organisation (part-time) at the University of Liverpool Management School. He researches processes of innovation, communication and change and has furthermore a general interest in questions of scientific reasoning and theory development in management and organization theory. He is the Editor-in-Chief of Organization Theory, a former Associate Editor for the Academy of Management Review, and a former General Editor of the Journal of Management Studies (2006-2012).
Cuprins
Introduction to Corporate Communication
Defining Corporate Communication
Corporate Communication in Contemporary Organizations
Corporate Communication in a Changing Media Environment
Conceptual Foundations
Stakeholder Management and Communication
Corporate Identity, Branding and Corporate Reputation
Corporate Communication in Practice
Communication Strategy and Strategic Planning
Research and Measurement
Specialist Areas in Corporate Communication
Media Relations
Employee Communication
Issues Management
Crisis Communication
Leadership and Change Communication
Corporate Social Responsibility (CSR) and Community Relations
Defining Corporate Communication
Corporate Communication in Contemporary Organizations
Corporate Communication in a Changing Media Environment
Conceptual Foundations
Stakeholder Management and Communication
Corporate Identity, Branding and Corporate Reputation
Corporate Communication in Practice
Communication Strategy and Strategic Planning
Research and Measurement
Specialist Areas in Corporate Communication
Media Relations
Employee Communication
Issues Management
Crisis Communication
Leadership and Change Communication
Corporate Social Responsibility (CSR) and Community Relations