A corporate gift is a gift purchased for employees, executives, stockholders or customers of a business. Corporate gifts may be purchased for many different reasons. The first and foremost function of the corporate gift is to provide a means of thanking people for their contributions to your company. This may be thanking employees for all their hard work, or thanking clients for their business. Providing people with a gift of thanks is an excellent means of ensuring clients will provide you with return business, and will also aid in keeping staff morale high. Gifts to clients (particularly gifts that will last for a substantial amount of time and will be able to be used on a repeated basis) will ensure that your customer will be reminded of your services on a frequent basis. This will increase chances of repeat business with that client and will also increase chances of referrals for your business. When providing corporate gifts for customers and clientele, many companies opt for small, useful items that are emblazoned with the company logo. By providing such items, it is possible to obtain repeat business, new business and new business through referrals, as the company logo is able to remain present in the minds of those who receive the corporate gift. A promotional gift is a great way to ensure that you will be the company people call when a particular service is required. Studies have shown that these types of personalized corporate gifts are an excellent means of increasing response rates, and of improving the profile of your company. Corporate gifts are included under the customer service category. By providing your clientele with a gift, not only will it serve to thank them for their business, it will also serve as a means of building rapport to ultimately gain their repeat business, loyalty and to hopefully encourage them to refer your name on to others requiring a particular service. Thus the corporate gift will also serve as a powerful marketing tool. Corporate gifts should show a degree of personalization. When selecting the types of corporate gifts to give to employees or clientele, be sure you think about what they might enjoy or use. Select items that will be relevant to their working or home lives, not items that they may never use. It is imperative to ensure a thoughtful and personalized gift is provided to people, as gift giving in the wrong way may result in alienating or upsetting clients, jeopardizing future business or diminishing respect amongst work colleagues. There are many different items that are suited to be used as a corporate gift; alternatively there are other forms of gifts, such as hosting a meal in a restaurant. The type of gift you provide should be well planned, with plenty of thought going into the initial decision of what to provide as a corporate gift. The appropriateness of each form of corporate gift will vary accordingto any policies held within workplaces, the country in which your workplace is located and the location any other relevant workplaces are established. This manual will outline all steps and requirements necessary to ensuring your corporate gift is relevant, appropriate, and thus, well received by the recipient.