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Corporate Social Opportunity!: Seven Steps to Make Corporate Social Responsibility Work for your Business de David Grayson

Corporate Social Opportunity!: Seven Steps to Make Corporate Social Responsibility Work for your Business

Autor David Grayson, Adrian Hodges
en Limba Engleză Paperback – iul 2004
This practical guide is designed to help business leaders and their managers understand how to assess the impact of corporate social responsibility factors on their core business strategy and operations, and help them identify and prioritize between subsequent options and resulting business opportunities
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Specificații

ISBN-13: 9781874719830
ISBN-10: 1874719837
Pagini: 390
Ilustrații: Illustrations
Dimensiuni: 156 x 234 x 22 mm
Greutate: 0.64 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom

Public țintă

Postgraduate and Professional Practice & Development

Cuprins

How to use this book Introduction
Part I: From corporate social responsibility to corporate social opportunity in seven steps
Step 1: Identifying the triggers
Step 2: Scoping what matters
Step 3: Making the business case
Step 4: Committing to action
Step 5: Integration and gathering resources
Step 6: Engaging stakeholders
Step 7: Measuring and reporting
Part II: Putting the seven steps into action: a worked example
Part II: Introduction
Step 1 in action: Identifying the triggers
Step 2 in action: Scoping what matters
Step 3 in action: Making the business case
Step 4 in action: Committing to action
Step 5 in action: Integration and gathering resources
Step 6 in action: Engaging stakeholders After the Management Retreat Signposts

Recenzii

My impression is that this book should be compulsory reading for all company managers in a world where business is starting to take social responsibility extremely seriously, for many reasons. The steps provided in the book represent an admirable framework for company management to structure their approach to integrating social, ethical and environmental issues into the core of their business. The book is packed full of a wealth of references to real cases of CSR, using these to illustrate the mistakes companies can make and the essential nature of stakeholder inclusivity. As well as being an excellent book for practitioners and managers at all levels within companies, this book is an ideal reference for undergraduate and postgraduate students following courses which include a CSR component. I will certainly be referencing it on my own course on corporate governance and accountability. - New Academy Review, Autumn 2004 |
| ...I would strongly recommend it as an essential text for all those in business working in this area. - The Corporate Citizen Vol. 4 Issue 3 (2004) |
| The core message throughout the book is the need for companies to embrace CSR without being impeded by two main hindrances: fear that puts companies in a defensive position, and treating CSR as a "bolt-on" to business rather than a "built-in" strategy. The ultimate goal, therefore, is to create an environment where numerous CSOs are possible. - Corporate Responsibility Management 1.1 (August/September 2004) |
| ... proposes a practical seven-step process to help business leaders ... instead of "bolt on", CSR can become a valuable "built in". - Industry and Environment, April–September 2004

Descriere

This practical guide is designed to help business leaders and their managers understand how to assess the impact of corporate social responsibility factors on their core business strategy and operations, and help them identify and prioritize between subsequent options and resulting business opportunities.