Corporate Strategy: Theory and Practice
Autor Ulrich Pidunen Limba Engleză Hardback – 18 iun 2019
“Corporate Strategy” presents frameworks and concepts for strategy development that have proven to be useful in corporate practice. The book covers the fundamental questions of daily strategy work and illustrates them with examples from real companies. It addresses all key elements of corporate strategy in a clear and systematic way:
• Corporate ambition and capabilities
• Corporate portfolio analysis
• Corporate growth and portfolio strategy • Managing and transforming the corporate profile
• Corporate parenting strategy and organization • Corporate financial strategy
• Corporate strategy process The book serves not only as a practice-oriented textbook for students and teachers of corporate strategy, it also functions as a sophisticated handbook for practitioners who are responsible for developing and implementing effective corporate strategies.
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Specificații
ISBN-13: 9783658254254
ISBN-10: 3658254254
Pagini: 205
Ilustrații: X, 282 p. 70 illus., 66 illus. in color.
Dimensiuni: 168 x 240 x 19 mm
Greutate: 0.77 kg
Ediția:1st ed. 2019
Editura: Springer Fachmedien Wiesbaden
Colecția Springer Gabler
Locul publicării:Wiesbaden, Germany
ISBN-10: 3658254254
Pagini: 205
Ilustrații: X, 282 p. 70 illus., 66 illus. in color.
Dimensiuni: 168 x 240 x 19 mm
Greutate: 0.77 kg
Ediția:1st ed. 2019
Editura: Springer Fachmedien Wiesbaden
Colecția Springer Gabler
Locul publicării:Wiesbaden, Germany
Cuprins
Corporate ambition.- Corporate capabilities.- Corporate portfolio analysis.- Corporate growth strategy.- Transforming the corporate portfolio.- Managing the corporate portfolio.- Corporate parenting strategy and organization.
Notă biografică
Prof. Dr. Ulrich Pidun is director at Boston Consulting Group (BCG) in Frankfurt, Germany, global topic leader for corporate strategy and fellow at the BCG Henderson Institute. He advises large international companies on their corporate-level strategy, governance and organization. In addition to his work at BCG, Ulrich Pidun serves as honorary professor for corporate strategy at Technical University of Berlin, Germany. His research interest is in corporate-level strategy, portfolio management, growth strategies and corporate planning.
Textul de pe ultima copertă
This textbook offers a personal perspective on the broad and complex topic of corporate strategy. The book is structured to follow the journey of systematic corporate strategy development and implementation.
“Corporate Strategy” presents frameworks and concepts for strategy development that have proven to be useful in corporate practice. The book covers the fundamental questions of daily strategy work and illustrates them with examples from real companies. It addresses all key elements of corporate strategy in a clear and systematic way:
• Corporate ambition and capabilities
• Corporate portfolio analysis
• Corporate growth and portfolio strategy • Managing and transforming the corporate profile
• Corporate parenting strategy and organization • Corporate financial strategy
• Corporate strategy process The book serves not only as a practice-oriented textbook for students and teachers of corporate strategy, it also functions as a sophisticated handbook for practitioners who are responsible for developing and implementing effective corporate strategies.
The author
Prof. Dr. Ulrich Pidun is director at Boston Consulting Group (BCG) in Frankfurt, Germany, global topic leader for corporate strategy and fellow at the BCG Henderson Institute. He advises large international companies on their corporate-level strategy, governance and organization. In addition to his work at BCG, Ulrich Pidun serves as honorary professor for corporate strategy at Technical University of Berlin, Germany. His research interest is in corporate-level strategy, portfolio management, growth strategies and corporate planning.
“Corporate Strategy” presents frameworks and concepts for strategy development that have proven to be useful in corporate practice. The book covers the fundamental questions of daily strategy work and illustrates them with examples from real companies. It addresses all key elements of corporate strategy in a clear and systematic way:
• Corporate ambition and capabilities
• Corporate portfolio analysis
• Corporate growth and portfolio strategy • Managing and transforming the corporate profile
• Corporate parenting strategy and organization • Corporate financial strategy
• Corporate strategy process The book serves not only as a practice-oriented textbook for students and teachers of corporate strategy, it also functions as a sophisticated handbook for practitioners who are responsible for developing and implementing effective corporate strategies.
The author
Prof. Dr. Ulrich Pidun is director at Boston Consulting Group (BCG) in Frankfurt, Germany, global topic leader for corporate strategy and fellow at the BCG Henderson Institute. He advises large international companies on their corporate-level strategy, governance and organization. In addition to his work at BCG, Ulrich Pidun serves as honorary professor for corporate strategy at Technical University of Berlin, Germany. His research interest is in corporate-level strategy, portfolio management, growth strategies and corporate planning.
Caracteristici
Identifies and explains the key elements of corporate strategy Explores the nature of strategy to maximize corporate advantage Applies the experience of researchers, teachers, consultants and executives