Counter Strategies in Global Markets
Editat de O. Ploetneren Limba Engleză Paperback – 6 dec 2011
Preț: 387.78 lei
Nou
Puncte Express: 582
Preț estimativ în valută:
74.27€ • 76.52$ • 62.21£
74.27€ • 76.52$ • 62.21£
Carte disponibilă
Livrare economică 03-17 februarie
Preluare comenzi: 021 569.72.76
Specificații
ISBN-13: 9781349336951
ISBN-10: 1349336955
Ilustrații: XIII, 171 p.
Dimensiuni: 210 x 297 mm
Greutate: 0.48 kg
Ediția:1st ed. 2012
Editura: Palgrave Macmillan UK
Colecția Palgrave Macmillan
Locul publicării:London, United Kingdom
ISBN-10: 1349336955
Ilustrații: XIII, 171 p.
Dimensiuni: 210 x 297 mm
Greutate: 0.48 kg
Ediția:1st ed. 2012
Editura: Palgrave Macmillan UK
Colecția Palgrave Macmillan
Locul publicării:London, United Kingdom
Cuprins
Introduction ZPMC, China - The Classical Success Story On War Attacking Abroad: No Frills Technology For The Emerging Markets Products That Can't Be Copied: Highly Complex Services (HCS) Corporate Perspectives: Hybrids Conclusion
Recenzii
'This book cuts right to the leading-edge strategies of technology companies in B2B markets highly recommended reading for all managers from this field.' Peter Loescher, President and Chief Executive Officer, Siemens AG
'By forging a close link between practical and theoretical insights, Olaf Ploetner provides a compelling action plan for technology companies and their challenges, now and in the future.' Das Narayandas, Senior Associate Dean, Harvard Business School
'Counter Strategies uncovers one of the most important strategic paradigm shifts of our time. Managers and consultants in technology-based industries should not ignore this book.' Hans-Paul Buerkner, President and Chief Executive Officer, The Boston Consulting Group
'Olaf presents an in-depth look at the strategic global trends in the technology sector of B2B markets. His comprehensive analysis, supported by extensive research and historical context makes for insightful reading. I recommend this as an essential reference for the business leaders in the technology sector of developed and emerging economies.' N. R. Narayana Murthy, Founder and Chairman Emeritus, Infosys Limited
'Olaf Ploetner doesn't just ask questions. He delivers answers and solutions. Big ideas and original thinking are presented in a clear, concise style.' Hermann Simon, Chairman, Simon, Kucher & Partners and author of Hidden Champions of the 21st Century
'Financial services managers and analysts now have a powerful new tool to decode current trends in technology markets.' Levin Zhu, CEO, China International Capital Corporation Ltd
'By forging a close link between practical and theoretical insights, Olaf Ploetner provides a compelling action plan for technology companies and their challenges, now and in the future.' Das Narayandas, Senior Associate Dean, Harvard Business School
'Counter Strategies uncovers one of the most important strategic paradigm shifts of our time. Managers and consultants in technology-based industries should not ignore this book.' Hans-Paul Buerkner, President and Chief Executive Officer, The Boston Consulting Group
'Olaf presents an in-depth look at the strategic global trends in the technology sector of B2B markets. His comprehensive analysis, supported by extensive research and historical context makes for insightful reading. I recommend this as an essential reference for the business leaders in the technology sector of developed and emerging economies.' N. R. Narayana Murthy, Founder and Chairman Emeritus, Infosys Limited
'Olaf Ploetner doesn't just ask questions. He delivers answers and solutions. Big ideas and original thinking are presented in a clear, concise style.' Hermann Simon, Chairman, Simon, Kucher & Partners and author of Hidden Champions of the 21st Century
'Financial services managers and analysts now have a powerful new tool to decode current trends in technology markets.' Levin Zhu, CEO, China International Capital Corporation Ltd
Notă biografică
OLAF PLÖTNER Associate Dean of Executive Education at ESMT European School of Management and Technology, Germany, and Managing Director of ESMT Customized Solutions GmbH.