Coupon Crazy: The Science, the Savings, and the Stories Behind America's Extreme Obsession
Autor Mary Potter Kenyonen Limba Engleză Paperback – 31 iul 2013
Coupon Crazy examines the phenomena of avid coupon use and the socio-cultural and socioeconomic factors that construct it. By delving into the history of couponing, refunding, the science of shopping, and the dark underbelly of a coupon world the average American didn’t even know existed, author Mary Potter Kenyon manages to both fascinate and educate the reader. Readers will meet today’s “Coupon Queens” (and Kings) and learn about an era when trash really was cash. Not just an observer of this ethnographic research, Mary lived it for over 30 years.
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Specificații
ISBN-13: 9781938301889
ISBN-10: 1938301889
Pagini: 248
Dimensiuni: 150 x 228 x 16 mm
Greutate: 0.37 kg
Editura: Familius
ISBN-10: 1938301889
Pagini: 248
Dimensiuni: 150 x 228 x 16 mm
Greutate: 0.37 kg
Editura: Familius
Cuprins
Foreword by Jill Cataldo
Chapter One: The Making of a Coupon Commando
Chapter Two: The Science of Shopping
Chapter Three: Coupon Chronicles
Chapter Four: Who Are the Coupon Crazy?
Chapter Five: When Trash Was Cash
Chapter Six: The Coupon Community
Chapter Seven: Stop Thief! Drop That Coupon!
Chapter Eight: The Refund Racket
Chapter Nine: The Evolution of the Coupon
Chapter Ten: Does Couponing Always Make Sense?
Chapter Eleven: Coupon Queens and Coupon Kings
Chapter Twelve: The Bottom Line
Chapter Thirteen: Bare Bones Basics: Couponing 101
Chapter Fourteen: References and Resources
Chapter One: The Making of a Coupon Commando
Chapter Two: The Science of Shopping
Chapter Three: Coupon Chronicles
Chapter Four: Who Are the Coupon Crazy?
Chapter Five: When Trash Was Cash
Chapter Six: The Coupon Community
Chapter Seven: Stop Thief! Drop That Coupon!
Chapter Eight: The Refund Racket
Chapter Nine: The Evolution of the Coupon
Chapter Ten: Does Couponing Always Make Sense?
Chapter Eleven: Coupon Queens and Coupon Kings
Chapter Twelve: The Bottom Line
Chapter Thirteen: Bare Bones Basics: Couponing 101
Chapter Fourteen: References and Resources
Recenzii
"The saving money phenomenon is one of the most powerful consumer trends we have ever seen. Coupon Crazy goes beyond the headlines and television shows to unearth what this trend is all about, who it effects and why and underscores why it is here to stay. Every marketer, retailer and consumer needs to read this book; it offers the lessons to succeed both professionally and personally."--Phil Lempert, Editor, Columnist &CEO, www.SupermarketGuru.com
“Coupon Crazy" is a must read for any retailer or marketer in today's compulsively frugal world. Mary Potter Kenyon knows her subject cold and her compelling book will not only help your business get coupon savvy, her tips will save you a bundle in your personal life. A coupon manifesto that comes with its own built in bonus!”
—Mary Lou Quinlan, Founder, Just Ask a Woman, author of What She's Not Telling You and The God Box
“Coupon Crazy" is a must read for any retailer or marketer in today's compulsively frugal world. Mary Potter Kenyon knows her subject cold and her compelling book will not only help your business get coupon savvy, her tips will save you a bundle in your personal life. A coupon manifesto that comes with its own built in bonus!”
—Mary Lou Quinlan, Founder, Just Ask a Woman, author of What She's Not Telling You and The God Box
Notă biografică
It all started innocently enough in 1969, when ten-year-old Mary Potter Kenyon spied an offer for a free Super Ball on the back of a Cheerios cereal box. Before long, she was clipping the Sunday coupons and foraging in her mother’s cabinets for labels to send in for cash. When she started her own family in 1980, Mary Potter Kenyon began honing her couponing skills to become a local Coupon Queen.
Mary graduated from the University of Northern Iowa with a BA in Psychology. She lives in Manchester, Iowa, with three of her eight children. Mary currently writes a weekly couponing column for the Dubuque Telegraph Herald, where she is touted as the “Tri-State Area’s Coupon Queen.” She holds couponing and writing workshops for NICC and Hawkeye, area community colleges, writing workshops at the River Lights bookstore in Dubuque and does public speaking for women’s groups, libraries and writing conferences.
In addition to her career as a couponer, Mary has worked as a freelance writer for 20 years and has had over 300 articles and essays about parenting, saving money, and homeschooling published in newspapers and magazines such as Home Education, The Sun, Backwoods Home, Back Home, The Writer, Woman’s World and the online magazine LiteraryMama.com. Her essays have been featured in seventeen anthologies, including five Chicken Soup books. An essay of hers was featured in the January/February issue of Poet &Writer’s magazine.
Mary graduated from the University of Northern Iowa with a BA in Psychology. She lives in Manchester, Iowa, with three of her eight children. Mary currently writes a weekly couponing column for the Dubuque Telegraph Herald, where she is touted as the “Tri-State Area’s Coupon Queen.” She holds couponing and writing workshops for NICC and Hawkeye, area community colleges, writing workshops at the River Lights bookstore in Dubuque and does public speaking for women’s groups, libraries and writing conferences.
In addition to her career as a couponer, Mary has worked as a freelance writer for 20 years and has had over 300 articles and essays about parenting, saving money, and homeschooling published in newspapers and magazines such as Home Education, The Sun, Backwoods Home, Back Home, The Writer, Woman’s World and the online magazine LiteraryMama.com. Her essays have been featured in seventeen anthologies, including five Chicken Soup books. An essay of hers was featured in the January/February issue of Poet &Writer’s magazine.
Descriere
Coupon Crazy examines the phenomena of coupon use and the socio-cultural and socioeconomic factors that construct it, from the viewpoint of an active participant in the extreme sport of couponing.