Now with a brand new case book available in Connect for 2022, the 2nd edition of Crafting and Executing Strategy continues to provide a valuable resource for European readers while embracing new and updated core concepts and key theories in strategy. Throughout the text you will find a range of examples that illustrate how strategy works in the real world and encourage the practical application of learning. Complementing the chapters is a section of new cases providing in-depth analysis of the challenges of strategic management at a range of companies.
This edition includes:
• A new 6Ds framework, allowing readers to structure their approach to strategic management around the fundamental elements of the strategy process (Diagnosis, Direction, Decisions and Delivery) and the context within which that process is managed (Dynamism and Disorder).
• Opening cases that begin each chapter and feature real-life business scenarios from companies such as Tinder, Ikea and Victorinox, introducing strategic concepts and theories.
• Illustration Capsules, which have been updated to illustrate contemporary business concerns and demonstrate how companies have reacted strategically, increasing understanding of successful strategies. Companies featured include Burberry, TOMS, Aldi, Novo Nordisk and more.
• Key Debates that stimulate classroom discussion and encourage critical analysis.
• Emerging Themes that present contemporary strategic opportunities and issues such as ripple intelligence and technology and new organizational structures.
• A Different View encouraging readers to appreciate differing viewpoints on strategic concepts and theories.
• End of chapter cases that capture each chapter’s main theories through engaging cases on companies such as Adidas and Nike, Lego and Uber.
• New recommended reading at the end of each chapter which help to further knowledge, including classic texts and advanced reading, and author notes providing context
NEW TO CONNECT for 2022 
Connect is McGraw-Hill’s learning and teaching environment that improves student performance and outcomes while promoting engagement and comprehension of content.
A new Case Book for Crafting and Executing Strategy is available as a separate eBook via McGraw Hill’s Connect platform and consists of the most popular existing cases, as well as introducing six brand new cases that discuss the latest strategic developments, including how companies have been responding to the Covid-19 pandemic and Brexit. On Connect you will also find associated questions to test students’ understanding and critical analysis of the case study as well as teaching notes available in your Instructor Resources. 
New Cases feature organizations and companies incuding Hornby, IG Design Group PLC, Newcastle United, Novo Nordisk, Shiseido and Spotify.
Also available are brand new Video Case Studies, with interviewees including the Brand Director of Galaxy Chocolate. 
This new edition is available with SmartBook 2.0, McGraw-Hill’s adaptive, digital tool that tests students’ knowledge of key concepts and pinpoints the topics on which they need to focus study time. 
SmartBook 2.0 is the latest version of SmartBook, with key updates to: improve accessibility, provide mobile functionality, allow a more granular level of content selection, and provide the ability to assign Recharge activities.
Crafting and Executing Strategy is also available with both The Business Strategy Game and GLO-BUS – the world’s leading business strategy simulations.


Alex Janes is Senior Lecturer in Management at the University of Exeter Business School; Ciara Sutton is Lecturer in Strategy at Stockholm School of Economics.