Cuprins
Section
A:
Introduction
and
Overview
Chapter
1:
What
Is
Strategy
and
Why
Is
It
Important?
Chapter
2:
Charting
a
Company's
Direction:
Its
Vision,
Mission,
Objectives,
and
Strategy
Chapter
3:
Evaluating
a
Company's
External
Environment
Chapter
4:
Evaluating
a
Company's
Resources,
Capabilities,
and
Competitiveness
Chapter
5:
The
Five
Generic
Competitive
Strategies
Chapter
6:
Strengthening
a
Company's
Competitive
Position
Chapter
7:
Strategies
for
Competing
in
International
Markets
Chapter
8:
Corporate
Strategy
Chapter
9:
Ethics,
Corporate
Social
Responsibility,
Environmental
Sustainability,
and
Strategy
Chapter
10:
Building
an
Organization
Capable
of
Good
Strategy
Execution
Chapter
11:
Managing
Internal
Operations
Chapter
12:
Corporate
Culture
and
Leadership
Section
B:
Cases
in
Crafting
and
Executing
Strategy
Case
1:
Mystic
Monk
Coffee
Case
2:
BillCutterz.com:
Business
Model,
Strategy,
and
the
Challenges
of
Exponential
Growth
Case
3:
Whole
Foods
Marketing
in
2014:
Vision,
Core
Values,
and
Strategy
Case
4:
Papa
John's
International,
Inc.:
Its
Strategy
in
the
Pizza
Restaurant
Industry
Case
5:
Under
Armour's
Strategy
in
2014:
Potent
Enough
to
Win
Market
Share
from
Nike
and
Adidas?
Case
6:
Lulumon
Athletica,
Inc.
In
2014:
Can
the
Company
Get
Back
on
Track?
Case
7:
Lagunitas
Brewing
Company,
Inc.
-
2013
Case
8:
Cooper
Tire
&
Rubber
Company
in
2014:
Competing
in
a
Highly
Competitive
Market
for
Replacement
Tires
Case
9:
Panera
Bread
Company
in
2014
–
Can
a
Slowdown
in
the
Company's
Growth
Be
Avoided?
Case
10:
Chipotle
Mexican
Grill
in
2014:
Will
Its
Strategy
Become
the
Model
for
Reinventing
the
Fast
Food
Industry?
Case
11:
Sirius
XM
Satellite
Radio
Inc.
in
2014:
On
Track
to
Succeed
after
a
Near-Death
Experience?
Case
12:
Sony
Music
Entertainment
and
the
Evolution
of
the
Music
Industry
Case
13:
Vera
Bradley
in
2014:
Will
the
Company's
Strategy
Reverse
Its
Downward
Trend?
Case
14:
J.
Crew
in
2014:
Will
Its
Turnaround
Strategy
Improve
Its
Competitiveness?
Case
15:
The
United
Methodist
Church:
Challenges
to
Its
Ministerial
Mission
in
2014
Case
16:
Nucor
Corporation
in
2014:
Combating
Low-Cost
Foreign
Imports
and
Depressed
Market
Demand
for
Steel
Products
Case
17:
Tesla
Motors'
Strategy
to
Revolutionize
the
Global
Automotive
Industry
Case
18:
Tata
Motors
in
2014:
Its
Multi-Brand
Approach
to
Competing
in
the
Global
Automobile
Industry
Case
19:
Deere
&
Company
in
2014:
Its
International
Strategy
in
the
Agricultural,
Construction,
and
Forestry
Equipment
Industry
Case
20:
Wal-Mart,
in
Africa
Case
21:
PepsiCo's
Diversification
Strategy
in
2014
Case
22:
The
Walt
Disney
Company:
Its
Diversification
Strategy
in
2014
Case
23:
Robin
Hood
Case
24:
Dilemma
at
Devil's
Den
Case
25:
Southwest
Airlines
in
2014:
Culture,
Values,
and
Operating
Practices
Case
26:
Nordstrom:
Focusing
on
a
Culture
of
Service
Case
27:
Employee
Training
&
Development
at
Ritz-Carlton:
Fostering
an
Exceptional
Customer
Service
Culture
Case
28:
Amazon's
Big
Data
Strategy
Case
29:
NCAA
Athletics:
Are
Its
Amateurism
and
Financial
Assistance
Policies
Ethical?
Case
30:
TOMs
Shoes:
A
Dedications
to
Social
Responsibility
Case
31:
Samsung's
Environmental
Responsibility:
Striking
the
Right
Note
for
Corporate
Survival
