The stories of the most successful entrepreneurs reveal that they have achieved their success in a variety of ways. However, one of the common threads linking successful entrepreneurs is that they have built their businesses around their personal strengths and who have developed business models which allow them to continue to focus on what they are passionate about and most talented at doing. This handbook provides a framework to show how you can create a strong, successful and truly remarkable business by working to your unique set of values and strengths - what you are most passionate about bringing into reality with your business and most talented at doing. This handbook is for you, if you: - are thinking about starting your own business and want to create a successful and remarkable business. - are already in business and are looking for ways to strengthen it in a turbulent economic climate. - are looking to seize opportunities to take and grow your business to the next level