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Creating Customer Connections: Taking Control

Autor Jack Burke, First Last
en Limba Engleză Paperback – 24 feb 2015
This book offers business people a practical guide to improving their customer service functions-whether that entails a bank of representatives or a couple of partners answering their own phones. Jack Burke points out that, as important as customer service is, it's a discipline that's often overlooked by smaller companies. Drawing on more than 20 years of doing business in the customer-contact field, he provides excellent case studies and interviews.
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Specificații

ISBN-13: 9781563431494
ISBN-10: 1563431491
Pagini: 100
Dimensiuni: 218 x 280 x 20 mm
Greutate: 0.79 kg
Editura: MERRITT PUB
Seria Taking Control


Descriere

Continuing Merritt's "Taking Control" series, this book offers businesspeople a practical guide to improving their customer service operations. Using case studies and interviews, author Jack Burke shows businesses how to use customer service to strengthen customer loyalty and promote the company as a whole.