Creating Memes, Sweding Movies, and Other Digital Performances: Studies in New Media

Adaptation Online: Creating Memes, Sweding Movies, and other Digital Performances explores how traditional notions of the processes and products of creative adaptation are evolving online. Using a performance lens and a shift in terminology from the metaphor of the cultural meme to the framing that adaptation affords, Lyndsay Michalik Gratch considers online adaptations in terms of creative process and human agency, rather than merely as products. This book offers a glossary of strategies for online adaptation that is useful not only for scholars in performance studies, but also for scholars of cinema, communications, and new media studies.