Fact #1 Outstanding service tempts customers to: Spend more Come back more Be confident in referring your business to others Fact #2 Your employees are the key drivers of your customers' experience. In this book Caroline guides you through the stages to developing a true service culture and creating your own Service Superstars. "It's the experience you create for customers that gets remembered" Getting your brand's customer experience right can be the number one way to differentiate your business from your competition. Don't leave it to chance!