Creating the Future

For even the most successful firms, eventually, the old game, however great it may have been, is over. No amount of more refined analysis or doing more and better of the same will avoid decline.

Strategies come to an end; success does not continue forever. Eventually, some entrepreneur will come along with a superior business model for your existing business. But you can be that entrepreneur. Your company can be the innovator, the attacker, or the developer of new and stronger ideas as opposed to being the victim of someone else's ingenuity.

"Creating the Future" provides you with a model and a process to get from your current state to your next target state. It outlines the strategy required to get from here to there by using three frameworks, each with their own specific logic and methodology: alignment, incremental innovation, and radical innovation.

Creating tomorrow in an organization dedicated to winning today is the most demanding management challenge. "Creating the Future" concludes with the approach to make this happen.