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Creative Fashion Presentations 2nd edition de Polly Guerin

Creative Fashion Presentations 2nd edition

Autor Polly Guerin
en Limba Engleză Paperback – 11 oct 2004

This brand new edition of Creative Fashion Presentations provides an insider's look into how creative presentations impact the introduction or sale of fashion and other products at the trade and consumer levels. The entire spectrum of professionals who use creative presentations is covered, including fashion forecasters, fibre/fabric companies, promotion associations, designers, manufacturers, retailers and apparel marts. Forms of presentations discussed range from visual boards to couture and pret-a-porter fashion shows. Guerin's chapter on fashion show production is in effect a mini course on how to organise and develop themes and methods for trade or consumer shows.

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Specificații

ISBN-13: 9781563672507
ISBN-10: 1563672502
Pagini: 496
Ilustrații: illustrations, 4 pp colour section
Dimensiuni: 216 x 279 x 27 mm
Greutate: 0.84 kg
Ediția:Revised
Editura: Bloomsbury Publishing
Colecția Fairchild Books
Locul publicării:New York, United States

Notă biografică

Polly Guerin is an adjunct professor at the Fashion Institute of Technology where she has taught creative fashion presentations, introduction to the fashion business, product knowledge and consumer motivation. She is a professional fashion consultant whose first job was as reporter for Women's Wear Daily. In addition to Creative Fashion Presentations, Guerin has published articles in magazines such as Art and Antiques, Doll World and Doll House Miniatures and is host and creator of a radio show, The Daily Candy, for FIT's radio station. She is a member of The Fashion Group International, Trends and the Art Deco Society of New York and is involved with the High School of Fashion Industries.

Cuprins

Chapter 1: A Visual Marketing ToolChapter 2: The Fashion Forecasting Process Chapter 3: Colour ForecastingChapter 4: Creative Visual BoardsChapter 5: Romancing Leather and FurChapter 6: Creative Presentations at the Fibre, Fabric, and Manufacturing LevelChapter 7: The Retail ChallengeChapter 8: The Fashion Show Circuit: New York/London/Paris/MilanChapter 9: The French ConnectionChapter 10: International Trade ShowsChapter 11: Fashion Show ProductionChapter 12: Cosmetics and Fragrance IndustryChapter 13: Men's WearChapter 14: Toy IndustryChapter 15: InternetNEW TO THIS EDITION:-Coverage of the home furnishings and toy industries-Analysis of e-commerce, from designing a Web page to driving traffic to that site-Four-page colour insert-Profiles on industry executives and professionals in each area-End-of-chapter readings from trade and consumer publications-Appendices listing forecasting services, trade associations and industry organisationsTEXT FEATURES:-Instructor's Guide includes a sample course calendar, projects and additional readings for each chapter, and a midterm and final project

Descriere

This brand new edition of Creative Fashion Presentations provides an insider's look into how creative presentations impact the introduction or sale of fashion and other products at the trade and consumer levels. The entire spectrum of professionals who use creative presentations is covered, including fashion forecasters, fibre/fabric companies, promotion associations, designers, manufacturers, retailers and apparel marts. Forms of presentations discussed range from visual boards to couture and pret-a-porter fashion shows. Guerin's chapter on fashion show production is in effect a mini course on how to organise and develop themes and methods for trade or consumer shows.