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Creative Marketing for New Product and New Business Development de Akira Ishikawa

Creative Marketing for New Product and New Business Development

Editat de Akira Ishikawa, Atsushi Tsujimoto
en Limba Engleză Hardback – 31 iul 2008
New products and new business development require innovative, creative marketing solutions in order to successfully differentiate them from competing products in the marketplace. This book uncovers the secret of successful marketing and shows how to develop and deploy new products and services on a sustainable basis.
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Specificații

ISBN-13: 9789812772183
ISBN-10: 9812772189
Pagini: 320
Dimensiuni: 155 x 229 x 23 mm
Greutate: 0.61 kg
Editura: World Scientific Publishing Company

Cuprins

Strategic Planning and R&D Management; Designing, Selecting and Assessing R&D Projects; Systematization and Fortification of Information; Important Considerations in Proceeding with R Information Search in Developing "Healthy Tea "; Development of "Teach Me Electronic Appliances"; Cases of Robot Development; Incidents of Product Malfunctions in Corporations.